When you Google "best times to post on Instagram", you're typically met with an article that suggests using your Instagram insights to track when your followers are most active online and then post during times of high follower activity. In fact, we've written that exact same article. The well known social media scheduling company Later recently studied 35 million posts, and they discovered the best times and days to post on Instagram for the highest engagement rates. You're not going to believe what they uncovered!
The 35 million posts that Later studied were feed posts that excluded Reels and IGTV posts. The posts they studied were from everywhere across the world. According to their analysis of these posts, the very best time to post on Instagram is Sunday at 6am. WHAT? 6am? Let's break down their other findings for best posting times, and why they think this change is happening on the platform.
The Best Times to Post on Instagram in 2021
According to Later's study, the highest engagement days are Saturday and Sunday. This definitely doesn't match up with data of the past that suggested these days weren't priority posting days. The best times to post (in your audience's time zone) are:
Monday @ 5am
Tuesday @ 6am
Wednesday @ 6am
Thursday @ 5am
Friday @ 6am
Saturday @ 6am
Sunday @ 6am
Check out this chart created by Later that shows the best times to post.
The Worst Times to Post on Instagram in 2021
Later found that these were the worst times to post on Instagram:
Monday @ 2pm
Tuesday @ 1pm