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The Shockingly Best Times to Post on Instagram in 2021

When you Google "best times to post on Instagram", you're typically met with an article that suggests using your Instagram insights to track when your followers are most active online and then post during times of high follower activity. In fact, we've written that exact same article. The well known social media scheduling company Later recently studied 35 million posts, and they discovered the best times and days to post on Instagram for the highest engagement rates. You're not going to believe what they uncovered!


The 35 million posts that Later studied were feed posts that excluded Reels and IGTV posts. The posts they studied were from everywhere across the world. According to their analysis of these posts, the very best time to post on Instagram is Sunday at 6am. WHAT? 6am? Let's break down their other findings for best posting times, and why they think this change is happening on the platform.


The Best Times to Post on Instagram in 2021

According to Later's study, the highest engagement days are Saturday and Sunday. This definitely doesn't match up with data of the past that suggested these days weren't priority posting days. The best times to post (in your audience's time zone) are:


Monday @ 5am

Tuesday @ 6am

Wednesday @ 6am

Thursday @ 5am

Friday @ 6am

Saturday @ 6am

Sunday @ 6am


Check out this chart created by Later that shows the best times to post.


The Worst Times to Post on Instagram in 2021

Later found that these were the worst times to post on Instagram:


Monday @ 2pm

Tuesday @ 1pm