#algorithm

NEW Instagram Feeds Explained: What's the Difference Between Home, Following, and Favorites

On Friday, Instagram dropped some big news through their leader Adam Mosseri. Instagram has officially rolled out the new feed experience to every user. If you open your fully updated Instagram app right now, you should be able to tap on the word Instagram in the top left corner and switch from your Home feed to your Following feed and your Favorites feed. Let's break down what these new changes mean for your experience as an Instagram user and what they mean for how your bra

What Will Instagram Reels Be Like in 2022?

Reels were the biggest Instagram news of 2021. They came on the scene in August of 2020, but it was 2021 when we all saw the full power of Reels take over. Because Reels aren't just shown to accounts that follow you, but instead are suggested to users in a never ending vertical scroll feed, Reels have the potential to make your reach sky rocket. Additionally, reels are the only thing keeping Instagram relevant during the rise and reign of TikTok. We know Reels aren't going an

The Shockingly Best Times to Post on Instagram in 2021

When you Google "best times to post on Instagram", you're typically met with an article that suggests using your Instagram insights to track when your followers are most active online and then post during times of high follower activity. In fact, we've written that exact same article. The well known social media scheduling company Later recently studied 35 million posts, and they discovered the best times and days to post on Instagram for the highest engagement rates. You're

How Does the Instagram Reels Algorithm Work?

Reels are currently the number one method for organic growth on Instagram. We've seen our reach and our clients' reach skyrocket from implementing quality Instagram Reels strategies. Unfortunately, Instagram still isn't sharing insights for Reels, so developing an Instagram Reels strategy from scratch for a client can kind of feel like walking around in the dark. Luckily, Instagram just revealed how their Instagram Reels algorithm is ranking reels - so we have a new set of to

5 Easy Carousel Post Ideas for Instagram

Carousel posts are a great way to keep your followers viewing your content for a longer amount of time. Swiping through slides takes a longer time than scrolling by a single photo. Here are 5 easy ideas to add more carousel content to your feed and up your account's ranking in the Instagram algorithm. 1. Educational Posts You already knew this one, so we thought we'd get it out of the way at number 1. Head into your favorite graphic design app, and share information that is i

5 Tips for Making Educational Instagram Reels

Reels are essential for growth on Instagram - that's old news. But it's hard to narrow down what kind of Reels to create. One of the tried and true Reels trends is simply sharing educational content about your niche or industry with your followers. Here are our top tips for making educational Reels that will help you gain views and followers. 1. Hook viewers immediately. When it comes to viral video content, you want to drop the interesting element right at the beginning and

How to get on TikTok's For You Page

The For You Page is to TikTok as the Explore page is to Instagram. The major difference is that you land on the For You Page right when you enter the app, as opposed to clicking over to it like the Explore page on Instagram. In fact, you can even scroll the For You Page (FYP) before you even create a TikTok account. This “in your face” accessibility makes the FYP a place that any content creator wants to end up. The beauty is, you don’t need a lot of followers to be featured

TikTok Drops an Incredible New Feature

If you've read any of our blogs about social media management and effective content creation, you know we are big fans of scheduling content ahead of time. We use the service Planoly for most of our clients, but we've also dabbled in Later and Hootsuite. All of these services have been missing one thing - TikTok scheduling with autopost. But TikTok itself just took the lead by releasing a scheduler of their own! Now when you view TikTok on your desktop, you'll see an upload b

How to Use Social Media for Your Small Business

Social media is a non negotiable for businesses, no matter the size. Our lives are online, and if you aren’t willing to meet your customers where they’re at, you’ll be missing moments of connection with your current customers and losing out on potential customers. Social media is a vast world, and if you're already running your small business, social media can feel very daunting. Here are our tips for how to get started if you don't have the budget to hire a social media mana

What is Instagram's Professional Dashboard?

Instagram is pretty great at creating features that help Business/Creator accounts assess how their content is doing and help them earn money on the platform. Instagram has already rolled out Instagram Checkout, Instagram shopping on feed posts, stories, and Reels, branded content, and Instagram Live Badges to help users make money. Instagram’s Insights have been around longer than everything in the list before. But until now, all of these features have been spread out across

The Instagram Algorithm Broken Down

Originally, Instagram showed posts to users in the chronological order they were posted - no algorithm involved. But ever since Instagram did away with the traditional timeline following an actual timeline, we’ve all been at the mercy of the ever changing algorithm. We’re going to explain how to deal with the algorithm in 2021, specialized in three main forms of posting - feed posts, reels, and stories. Traditional Feed Posts There are 5 major factors that go into how your fe

How to Change the Background When You Share a Post to Your Instagram Story

We love the feature that allows posts to be shared to Instagram stories. It’s a great way to boost and endorse content you love, without the worries of working it into your feed. It’s also a great way to alert your followers when you have a new post, in case that tricky algorithm decides not to show it to them. We’re going to share some fun ways to design the background of your Instagram stories when you share a post. Read all the way to the end for a hack that turns a multi

How to Use Hashtags in 2021

There was a brief moment back in 2020 where we thought that hashtags might be gone for good because the Recents page was disabled due to the election. But like the phoenix rising from the ashes, hashtags are back, and it seems they’re here to stay. But should we be using hashtags the same way we did before the Recents page was disabled? Not quite. We’re breaking down what you need to know about hashtags in 2021. How Many Hashtags Should You Use? There is a lot of differing ad

Why Instagram Reels Are Essential for Growth

In the OG days of Instagram, it was much easier to discover new, interesting content. Now Instagram is so saturated with hashtags and content and ads that it’s hard to break through the noise. Reels are bringing Instagram back to the old days of organic growth from producing quality content. If you haven’t hopped on the Reels bandwagon, but you want to grow your account … it’s time to start making Reels. And here’s why. A Brand New Audience With Every Post Every time you post

Thinking of Buying Followers? Why You Should Hold Off

For a long time, vanity metrics have been the marker of success on Instagram. But with the changes to the algorithm, high engagement is the new marker of a successful Instagram account. While it may seem like a good idea to bump that follower number up by buying followers, it can actually hurt your account overall. We've had this conversation with many clients and thought we'd share what we know with you. Bought Followers are Just a Number When you buy followers you are only

How to Curate Your TikTok For You Page

We've been writing about TikTok since our very first edition of Get Social, and our fascination with the app has only grown. TikTok can be a treasure trove of entertaining and educational content, but it takes some time to customize your For You Page (FYP) to show you the kind of videos you want to see. What's a FYP you ask? The FYP is TikTok's version of a feed. It's an endless scroll of videos, and it's the main way users engage with the app. Answer the Categories Questions

How to Make Unique Designs for "New Post" Stories on Instagram

You have a killer new post that you just posted but … no one is liking or commenting. This is likely because of the dreaded algorithm that decides who sees your posts and when they see your posts. A tip to get around that? Add your new post to your Instagram story to get it in front of all of your followers eyes for the next 24 hours. But let’s figure out a way to make your “New Post” Instagram story stick out from the crowd. Here are three step - by - step guides for the ult

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