#engagement

Why You Shouldn't Buy Instagram Followers

New clients who are starting an Instagram account from zero often ask if we can buy followers to boost their numbers at the beginning. We always answer with a resounding no. Having worked on accounts with clients that have insisted on purchasing fake followers, we can speak from experience on how damaging fake followers can be to your current online community and how they make your hard work of strategizing and content creating completely pointless. Bought Followers are Just

3 Steps for Instagram Success in 2022

There's so much Instagram advice out there, and a lot of it is really complicated. We're here to keep it simple. We're giving you 3 basic steps for Instagram success and how to achieve them. We all want to level up in this new year, so let's do it together. 1. Reach New Audiences If you want to grow on Instagram, you can't just wish and hope that people will stumble across your profile. You have to be creating content that will draw people in and gain the largest reach possib

Top 5 Analytics to Track For Instagram Success

If you don't keep a close eye on your Instagram analytics, you're missing out on the only way to know if your strategy is working or not. But analytics can be extremely overwhelming to dive into. Here are the top 5 you should focus on when you're starting out so you can get a clear view of your content's success. 1. Engagement Rate Your engagement rate tells you how your content is landing with your audience. If you're getting a lot of engagement on your content (likes, comme

How to Find Influencers on Instagram that Are Perfect for Your Brand

Did you hear about the Peter Thomas Roth eye cream that sold out after a TikToker shared a video of the product working wonders on her skin? In case you missed it, check out this article. If it wasn't already clear that potential customers respond well to regular people sharing experiences about products, the 6 months worth of inventory clearing out of Peter Thomas Roth's warehouses was an overwhelmingly indication that money should be invested into influencer marketing. Afte

What Happens When You Buy Instagram Followers

Anyone who is trying to grow their Instagram account has probably received one of those sketchy DMs that offer you a fast 1,000 followers for a small fee. Here's the real question - have you considered saying yes to this quick fix? It seems so easy, and frankly - it's pretty cheap! Most services offer you 1,000 followers for around $15. That's about 4 - 6 months of hard work on your Instagram - especially if you're a brand new account starting from zero. We've written about o

The Shockingly Best Times to Post on Instagram in 2021

When you Google "best times to post on Instagram", you're typically met with an article that suggests using your Instagram insights to track when your followers are most active online and then post during times of high follower activity. In fact, we've written that exact same article. The well known social media scheduling company Later recently studied 35 million posts, and they discovered the best times and days to post on Instagram for the highest engagement rates. You're

3 Instagram Reels Ideas You Can Post Today

With Instagram's announcement that the app will no longer be a photo sharing platform, you might be stressed about how to start pumping out video content. At Media A La Carte, we're all about finding the path of least resistance to achieve your goals. Here are 3 easy Reels ideas you can create today with minimal effort, keeping you ahead of Instagram's video curve. 1. Ask a Question To Drive Engagement This one is seriously so easy. Pick a trending song or soundbite. Get dres

How to Add Music to Your Instagram Stories

Have you ever been swiping through stories and a tune catches your ear? If you've been wondering how to add music to your Instagram Stories to make them more entertaining and engaging but you're not really sure how to do it, we have the step by step guide to teach you how to add music to your Instagram Stories. Adding Music to Your Instagram Stories Using the Sticker Icon 1. After you upload your media to your Instagram Story, tap the sticker icon at the top of the screen. 2.

Instagram Features that Protect Your Mental Health

If you're reading this, you probably enjoy Instagram. At the very least, you appreciate what Instagram can do for your business or brand. Even though we love Instagram, we can admit that constantly being on the app can have negative effects on our mental health. There are comparison traps at every turn because for the most part, people and businesses only post their highlight reels on social media. Instagram has many built in tools that you can use to keep Instagram a positiv

The Instagram Algorithm Broken Down

Originally, Instagram showed posts to users in the chronological order they were posted - no algorithm involved. But ever since Instagram did away with the traditional timeline following an actual timeline, we’ve all been at the mercy of the ever changing algorithm. We’re going to explain how to deal with the algorithm in 2021, specialized in three main forms of posting - feed posts, reels, and stories. Traditional Feed Posts There are 5 major factors that go into how your fe

Thinking of Buying Followers? Why You Should Hold Off

For a long time, vanity metrics have been the marker of success on Instagram. But with the changes to the algorithm, high engagement is the new marker of a successful Instagram account. While it may seem like a good idea to bump that follower number up by buying followers, it can actually hurt your account overall. We've had this conversation with many clients and thought we'd share what we know with you. Bought Followers are Just a Number When you buy followers you are only

How to Curate Your TikTok For You Page

We've been writing about TikTok since our very first edition of Get Social, and our fascination with the app has only grown. TikTok can be a treasure trove of entertaining and educational content, but it takes some time to customize your For You Page (FYP) to show you the kind of videos you want to see. What's a FYP you ask? The FYP is TikTok's version of a feed. It's an endless scroll of videos, and it's the main way users engage with the app. Answer the Categories Questions

How Social Media Apps Are Built to be Addictive + How You Can Leverage It To Grow Your Brand

How often do you get on your phone, look up, and realize 30 minutes have passed? Yeah. Us too. Social media is built to keep us scrolling for as long as possible. In 2006, the “infinite scroll feature” was developed. Notice how you never get to the bottom of your Instagram feed? That’s on purpose.Our brain don’t have time to catch up with our bodies' impulse to scroll. “We’re hardwired to find social interactions rewarding,” said Dar Meshi, a cognitive neuroscientist at Michi

How To Pitch A Brand as an Influencer (From the People Who Hire Them)

We often help our clients hire influencers who can organically promote their products and bring more online awareness to their brand. You might think your following is too small to be an influencer, but in the age of micro-influencers, that’s not true. People are more likely to buy a product from someone they know and trust. And brands aren’t as concerned with the number of followers as they are the engagement you get out of those followers, which has a direct connection to h

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