If you don't keep a close eye on your Instagram analytics, you're missing out on the only way to know if your strategy is working or not. But analytics can be extremely overwhelming to dive into. Here are the top 5 you should focus on when you're starting out so you can get a clear view of your content's success.
1. Engagement Rate
Your engagement rate tells you how your content is landing with your audience. If you're getting a lot of engagement on your content (likes, comments, saves, and shares), that means your content is being well received by your audience and your engagement rate will be high.
How do you discover what your engagement rate is? The most agreed upon formula for discovering your engagement rate is dividing your total number of average likes and comments by your follower count, and then multiply that by 100.
(average # of likes + average # of comments) ÷ total number of followers x 100 = engagement rate
Want an easier way? Head to a website like Phlanx.com/engagement-calculator, type in your handle, and let the website work its magic.
If your engagement rate is high, your content is on track. If your engagement rate is low, it's time to implement some new strategies. Our advice? Always include a CTA, ask questions of your followers, and up your video content game to make your engagement rate go up.
BONUS TIP 🔥: People often "engage" with video content simply by viewing it. They're not as likely to double tap or comment, because they feel they already actively engaged with the content by taking the time to watch it. So a better way to track how well your video content video is doing is to track views or reach - not necessarily engagement.
Your reach is essential for growing brand awareness. Reach tells you how many unique, individual accounts have seen your content. If you want to grow on Instagram, you must focus on growing your reach. After 3 - 4 days, be sure to check the reach number on each post. If you get higher than usual, start creating more content similar to that post. If its reach is lower, you know that kind of post isn't helping you grow. For Reels, you may want to wait more like a week to gauge your reach, as Reels tend to keep growing in reach/views weeks past the post date.
You'll want to factor in what hashtags you used, as hashtags have a direct affect on your post's reach. Also consider if your content had a strong CTA and if you posted it at a time when your followers are active. Paying attention to your Reach number can unlock