#instagram

Why You Shouldn't Buy Instagram Followers

New clients who are starting an Instagram account from zero often ask if we can buy followers to boost their numbers at the beginning. We always answer with a resounding no. Having worked on accounts with clients that have insisted on purchasing fake followers, we can speak from experience on how damaging fake followers can be to your current online community and how they make your hard work of strategizing and content creating completely pointless. Bought Followers are Just

How to Add Your Business's Branding to Instagram Stories

Showing up on your Instagram stories is essential for building trust with your customers and followers. But how do you make sure your on the fly stories (a.k.a. not graphics you designed in advance) support your branding? Everything you post to social media should be supporting the hard work you've put into your branding on your website, product labeling, graphics, etc. - you name it. We have a simple hack for getting your Instagram stories to align with your brand guidelines

Trending Music on Instagram Reels That Works for Any Niche

We all know that hopping on trends on Reels is essential for racking up the views on Instagram ... but what if lip syncing doesn't match your branding? Or if you want to share your own educational content that doesn't adapt well to trends? You need to start taking advantage of trending music in the background of your Reels. You'll gain views from the trending music, but you'll have your own message laid over it. Here are 5 trending songs on Instagram Reels that are perfect fo

NEW Instagram Feeds Explained: What's the Difference Between Home, Following, and Favorites

On Friday, Instagram dropped some big news through their leader Adam Mosseri. Instagram has officially rolled out the new feed experience to every user. If you open your fully updated Instagram app right now, you should be able to tap on the word Instagram in the top left corner and switch from your Home feed to your Following feed and your Favorites feed. Let's break down what these new changes mean for your experience as an Instagram user and what they mean for how your bra

5 Ways to Up Your Instagram SEO

As Instagram becomes more and more sophisticated, its search optimization has followed suit. It used to be that you could only search Instagram through hashtags and Instagram handles. Now the platform is rich with keywords, usernames, alt text, and more. We're breaking down 5 ways you can up your Instagram SEO. 1. Add Keywords to Your Instagram Username and Handle Did you know that your username is searchable on Instagram? That's why it's so important to make sure you have a

Instagram Releases "Convert to Reel" Feature for Highlights

With the new pressure that's been placed on video content creation on Instagram, savvy social media users should be taking advantage of any low effort Reels trends or video creation hacks. That's why we're so excited about this "Convert to Reel" feature! It's also a brilliant way for Instagram to help transition video resistant users from something they're already conditioned to do (post to their story and add to a highlight) to a relatively new feature (Reels creation). And

What's the Difference Between Video Formats on Instagram?

With all the recent changes to video on Instagram's platform, we thought we'd help clear up some of the confusion. With the introduction of Reels, the elimination of IGTV, and the plethora of changes made to Instagram Lives in the last 2 years alone, the landscape of video formats on Instagram has never been more confusing to a beginner. What should you be prioritizing? What size is a Reel versus a feed video? How long can an Instagram Story be? We're breaking it all down. 1.

5 Instagram Reels Trends to Try this Week

There's still a big misconception out there that to participate in Instagram Reels you have to be willing to dance. That's SO not the case anymore. We've compiled 5 simple reels trends for you to try this week on Instagram. No transitions, no frills - but highly adaptable to any industry or niche. Let's get to it. 1. "You don't have to worry about me ..." This is an easy lip-syncing trend. You can take this trend 2 different ways. Either act like someone said something that o

A Vertical Stories Feed is Coming to Instagram

Have you noticed anything different when you head to your Instagram Stories to start swiping? Users around the world have been met with a pop up screen that alerts them they'll need to scroll instead of swipe to view their Stories. That's right. Instagram is introducing a vertical feed for Stories. You may be thinking, "I feel like I've seen this somewhere else before." That's because you 100% have. First, you experienced it on TikTok, then Instagram stole it for Reels, and n

The Chronological Feed is Back on Instagram

Instagram has been teasing it for years now, and it's finally here. Instagram is rolling out the option to experience your Instagram feed in chronological order instead of an order decided by the ever powerful Instagram algorithm. We're breaking down what the new feed options are and how they will affect your Instagram experience. On January 5th, Instagram CEO Adam Mosseri announced the new changes rolling out to the Instagram feed. The feed will soon be split into three cate

3 Steps for Instagram Success in 2022

There's so much Instagram advice out there, and a lot of it is really complicated. We're here to keep it simple. We're giving you 3 basic steps for Instagram success and how to achieve them. We all want to level up in this new year, so let's do it together. 1. Reach New Audiences If you want to grow on Instagram, you can't just wish and hope that people will stumble across your profile. You have to be creating content that will draw people in and gain the largest reach possib

What Will Instagram Reels Be Like in 2022?

Reels were the biggest Instagram news of 2021. They came on the scene in August of 2020, but it was 2021 when we all saw the full power of Reels take over. Because Reels aren't just shown to accounts that follow you, but instead are suggested to users in a never ending vertical scroll feed, Reels have the potential to make your reach sky rocket. Additionally, reels are the only thing keeping Instagram relevant during the rise and reign of TikTok. We know Reels aren't going an

Top 5 Analytics to Track For Instagram Success

If you don't keep a close eye on your Instagram analytics, you're missing out on the only way to know if your strategy is working or not. But analytics can be extremely overwhelming to dive into. Here are the top 5 you should focus on when you're starting out so you can get a clear view of your content's success. 1. Engagement Rate Your engagement rate tells you how your content is landing with your audience. If you're getting a lot of engagement on your content (likes, comme

How to Build Your Personal Brand on Instagram

Sure - Target has clear branding. And Anthropologie, Starbucks, Zara, etc. But those are brands. HUGE businesses with specific missions. So ... how do you brand a person? It's actually simpler, (and more similar to the process big brands go through) than you think. We're breaking down why personal branding matters and how to do it. Why Does Personal Branding Matter on Instagram? Branding is all about recognition. To build a strong following, people should be able to glance at

Instagram's New Hashtag Guidance

Hashtags are constantly the cause for heated debate among avid Instagram users. Should you use the full 30 hashtags Instagram allows? Should you switch them up? Should you use trending hashtags even though they don’t relate to your content? The questions around these mysterious tags are endless. Instagram recently dropped a bomb on hashtag fanatics. We're breaking down Instagram's recent guidance for best practices with hashtags ... and our opinions on their guidance. Let's g

What's With the New "Add Yours" Instagram Stickers?

Have you been seeing a new sticker pop up on your friend's Instagram Stories? A white box prompting you to share something to an "Add yours" posting chain? It's a brand new Instagram feature that allows a viral posting chain to be created via Instagram Stories. We're breaking down how to use it, and why it might be a great move for your brand. Here's the step - by - step guide to using the "Add Yours" sticker. How to Use an "Add Yours" Sticker on Your Instagram Story 1. After

How to Use the New Link Sticker on Instagram

"Swipe up!" is out. Link stickers are in. After gatekeeping this feature for years by only allowing accounts with 10K or more followers to use the "swipe up" link feature on Instagram Stories, Instagram has finally opened the kingdom gates and allowed all accounts to put links in their Instagram Stories. This is a huge marketing opportunity for all accounts on Instagram. We're breaking down how to use the sticker and how to make it match your brand aesthetic. How to Use the L

Where Did IGTV Go? Instagram is Putting All Long Form Videos in One Place: Instagram Video

According to an announcement from Instagram's @creators account, as of October 6th IGTV is phasing out of all Instagram profiles. Instagram CEO Adam Mosseri has made it clear that Instagram is no longer a photo sharing app, making it clear that video is Instagram's new focus. Putting all of Instagram's long form videos in one place is a quick way to simplify Instagram's video experience, and help set Reels uniquely apart from other content on the platform. What does this swit

How to Auto - Post Your Instagram Stories for Free

Social media scheduling apps are essential for consistency on your social channels. Our favorite schedulers are Later and Planoly - we use them for our socials and for our clients' socials. Downsides? Both apps cost money, and they don't allow you to autopost carousels or Instagram Stories. This makes you have to stop your work flow to ensure your stories get published at the right time. But no more! Thanks to Facebook Business Suite, you can now schedule your Instagram Stori

How to Find Influencers on Instagram that Are Perfect for Your Brand

Did you hear about the Peter Thomas Roth eye cream that sold out after a TikToker shared a video of the product working wonders on her skin? In case you missed it, check out this article. If it wasn't already clear that potential customers respond well to regular people sharing experiences about products, the 6 months worth of inventory clearing out of Peter Thomas Roth's warehouses was an overwhelmingly indication that money should be invested into influencer marketing. Afte

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