Your brand’s social media bio isn’t just filler text; it’s prime digital real estate. In just a few lines, you have the power to tell potential customers who you are, what you stand for, and why they should stick around. Think of it as your storefront window: if it’s eye-catching, clear, and inviting, people will want to step inside. Why Your Bio Matters for Brands Your bio is often the first  thing someone sees before deciding to follow or explore your brand. An unclear or g

If you’re wondering why your engagement feels stuck, the answer might be simple: you’re not giving your audience enough ways to talk back...

In today’s crowded digital landscape, consumers crave authenticity. They want to see real people using real products in real life (i.e.,...

If you’ve ever stared at your computer screen for way  too long trying to write the “perfect caption,” you’re not alone. Social media...

Short-form video content isn’t just a trend...It’s the present and future of social media. With platforms like TikTok, Instagram Reels,...

Did you know that carousels tend to get more engagement than single-image posts on Instagram? Carousels see an engagement rate of ~1.92%...

Running an Instagram giveaway can boost your brand's visibility, engagement, and follower count. Additionally, it can build brand...

Ok, so you’ve got your social media content strategy down. But now you’re ready for level 2.0 — optimizing your social media ad strategy....

The “Call to Action” is quite possibly the most important element of your marketing campaign. Yes, even more important than your...

The best way to be consistent on social media? Have a plan. Here’s a little metaphor … If you’re going on a roadtrip with a group of...

When you start creating content for Instagram with a growth strategy in mind, you realize that you have to start writing 4-5 captions...

On Friday, Instagram dropped some big news through their leader Adam Mosseri. Instagram has officially rolled out the new feed experience...

There's so much Instagram advice out there, and a lot of it is really complicated. We're here to keep it simple. We're giving you 3 basic...

If you don't keep a close eye on your Instagram analytics, you're missing out on the only way to know if your strategy is working or not....

Sure - Target has clear branding. And Anthropologie, Starbucks, Zara, etc. But those are brands. HUGE businesses with specific missions....

Reels are currently the number one method for organic growth on Instagram. We've seen our reach and our clients' reach skyrocket from...

Your email signature is a useful piece of social media real estate that often gets forgotten. It's a great place to reinforce your...

Carousel posts are a great way to keep your followers viewing your content for a longer amount of time. Swiping through slides takes a...

The most used call to action on Instagram might be “link in bio”. Instagram only allows one link to live in your bio, which means that...

Social media is a non negotiable for businesses, no matter the size. Our lives are online, and if you aren’t willing to meet your...