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How to Post Consistently On Social Media

The best way to be consistent on social media? Have a plan. Here’s a little metaphor … If you’re going on a roadtrip with a group of friends, of course you’re going to have a map with your direct route from your starting place to your final destination. With this map, you know how many miles you’ll drive, how long it will take, and the most efficient itinerary. But, chances are you’ll likely want to veer a bit off course to visit a national park, stop for brunch, or hit up the outlet malls. For each detour, you and your friends will simply edit the plan to account for those few extra hours and miles on the car. After an afternoon of fun, you’ll be back on the road and en route as planned.


The same concept is true for social media. Designing a long-term (2-4 weeks out) plan lays the groundwork for a successful —and enjoyable— social media experience. Having a social media plan gets everyone on the same page, ensures your posts are uniform, intentional, and on-brand, and allows for flexibility if time-sensitive content comes up last minute.


Planning your content ahead of time will save you time, energy, and so much unnecessary stress. When you post in the moment every day (even multiple times per day), it’s easy to miss a typo, click ‘post’ without review from a second set of eyes, or to share content that may be fun and topical today, but isn’t cohesive in working towards your ultimate campaign goal. Planning ahead in a social media management app or calendar allows you to mark important dates (sales, holidays, events, etc.), work backwards from deadlines, and develop arcs, stories, and nuance in your content creation.


Planning ahead is especially important for small teams where employees are wearing many hats and efficiency is essential. It also saves the day when your social media manager is sick, last minute meetings pop up on the calendar, or you’re transitioning the job to a new hire. In short, planning ahead—though it takes work—will grant you more freedom and flexibility in your day-to-day.


Batch creating is when you create all your captions and content at the same time (i.e. you’re not scrambling to come up with a post in the moment). Batch creating is helpful because it facilitates a state of flow—when you are fully engaged in your work without distractions or multi-tasking. Working in flow is not only more enjoyable, it also makes you more productive and your work more cohesive.


Later.com offers a great layout of batch creating, dissecting the process into 8 steps.


8 Steps for Batch Creating Content

  1. Identify content pillars. These are topics or themes that your brand embodies.

  2. Analyze posts. Go over your social media analytics to understand what kind of content, timing, CTA, and captions do well.

  3. Brainstorm new content ideas. N