Marketing vs. BrandingYou’ve heard the terms ‘marketing’ and ‘branding’ thrown around interchangeably. But what exactly is the difference between the two? And...
5 Ways to Adapt Trends To Fit Your Brand the Right WaySo, you want to hop on a social media trend, eh? Cool! Social media trends are topics, behaviors, challenges, or hashtags that are...
Behind the Scenes Of Our Brand PhotoshootIt was time for Media À La Carte’s next brand photoshoot (read WHY you need a brand photoshoot). We like to schedule one annual shoot to...
9 Reasons Why You're Engagement is DroppingHelp! Our engagement is down! Don’t freak out. Brands are seeing a drop in social media engagement across the board. Here are 9 reasons...
5 Questions to Ask Yourself Before Outsourcing Social Media ManagementThinking about outsourcing your social media to a digital marketing agency or independent contractor? Of course you are! Social media...
What is Rainbow Washing on Social Media?June is Pride month—celebrating love, understanding, and all things LGBTQ+. Especially over the past decade, you’ve probably noticed 4 of...
How to Post Consistently On Social MediaThe best way to be consistent on social media? Have a plan. Here’s a little metaphor … If you’re going on a roadtrip with a group of...
Pros and Cons of Having “You” Be Central to Your Business's BrandingSo you’re ready to launch your own business. Congratulations! You’ve put so much work into this baby and you’re finally ready to share it...
How to Reevaluate Your Brand ColorsYour brand colors are more than just an aesthetic choice. Here's a fact you need to know: "Research reveals people make a subconscious...