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NEW Instagram Feeds Explained: What's the Difference Between Home, Following, and Favorites

On Friday, Instagram dropped some big news through their leader Adam Mosseri. Instagram has officially rolled out the new feed experience to every user. If you open your fully updated Instagram app right now, you should be able to tap on the word Instagram in the top left corner and switch from your Home feed to your Following feed and your Favorites feed. Let's break down what these new changes mean for your experience as an Instagram user and what they mean for how your bra

3 Steps for Instagram Success in 2022

There's so much Instagram advice out there, and a lot of it is really complicated. We're here to keep it simple. We're giving you 3 basic steps for Instagram success and how to achieve them. We all want to level up in this new year, so let's do it together. 1. Reach New Audiences If you want to grow on Instagram, you can't just wish and hope that people will stumble across your profile. You have to be creating content that will draw people in and gain the largest reach possib

Top 5 Analytics to Track For Instagram Success

If you don't keep a close eye on your Instagram analytics, you're missing out on the only way to know if your strategy is working or not. But analytics can be extremely overwhelming to dive into. Here are the top 5 you should focus on when you're starting out so you can get a clear view of your content's success. 1. Engagement Rate Your engagement rate tells you how your content is landing with your audience. If you're getting a lot of engagement on your content (likes, comme

How to Build Your Personal Brand on Instagram

Sure - Target has clear branding. And Anthropologie, Starbucks, Zara, etc. But those are brands. HUGE businesses with specific missions. So ... how do you brand a person? It's actually simpler, (and more similar to the process big brands go through) than you think. We're breaking down why personal branding matters and how to do it. Why Does Personal Branding Matter on Instagram? Branding is all about recognition. To build a strong following, people should be able to glance at

How Does the Instagram Reels Algorithm Work?

Reels are currently the number one method for organic growth on Instagram. We've seen our reach and our clients' reach skyrocket from implementing quality Instagram Reels strategies. Unfortunately, Instagram still isn't sharing insights for Reels, so developing an Instagram Reels strategy from scratch for a client can kind of feel like walking around in the dark. Luckily, Instagram just revealed how their Instagram Reels algorithm is ranking reels - so we have a new set of to

How to Create An Aesthetic Email Signature

Your email signature is a useful piece of social media real estate that often gets forgotten. It's a great place to reinforce your branding, and point people to your website and social profiles. We're here to teach you how to build a beautiful, functional website signature - no coding required. 1. You'll need to collect all the elements you want to have in your email signature. We suggest the following list: headshot company logo social media icons You'll want to make sure th

5 Easy Carousel Post Ideas for Instagram

Carousel posts are a great way to keep your followers viewing your content for a longer amount of time. Swiping through slides takes a longer time than scrolling by a single photo. Here are 5 easy ideas to add more carousel content to your feed and up your account's ranking in the Instagram algorithm. 1. Educational Posts You already knew this one, so we thought we'd get it out of the way at number 1. Head into your favorite graphic design app, and share information that is i

Why You Shouldn't Use LinkTree - Or Any Other Bio Link Tool

The most used call to action on Instagram might be “link in bio”. Instagram only allows one link to live in your bio, which means that you either constantly have to change it to match your current post, or have a link that allows users to see many different website options at once. A popular service many Instagram users choose as a solution to this problem is LinkTree. Let’s break down what LinkTree is, why you shouldn’t use it, and what you should do instead. What is LinkTre

How to Use Social Media for Your Small Business

Social media is a non negotiable for businesses, no matter the size. Our lives are online, and if you aren’t willing to meet your customers where they’re at, you’ll be missing moments of connection with your current customers and losing out on potential customers. Social media is a vast world, and if you're already running your small business, social media can feel very daunting. Here are our tips for how to get started if you don't have the budget to hire a social media mana

What is a Sales Funnel?

A sales funnel is one of the most essential concepts for business growth, and you can turn your social media into one massive sales funnel. But what is a sales funnel? A sales funnel is each step a customer takes on their way to purchasing a product or service. For a store like Target, the sales funnel begins with people walking by the store. When someone walks into Target, they’ve reached the next level of the sales funnel. When they start to look through a rack of sweaters,

10 Instagram Caption Prompts to Spark Creativity

Do you ever feel like you've run out of caption ideas? Especially ideas that will turn into long form captions? We've got your back. Here are 10 prompts to help you get out of your caption writing rut. All of these caption prompts can work well photos you probably already have, so you don't have to worry about a photoshoot to write these captions. 1. What was the moment you knew you wanted to start your business? This prompt is more specific than the typical "why did you star

How to Optimize Your IG Bio

You may have noticed some changes on Media A La Carte’s Instagram profile - especially to our bio. Instagram’s algorithm is ever changing - which means you have to be willing to change up what you’ve been doing to keep getting found through the search feature on Instagram. Let’s talk through the steps you should take to make sure your Instagram bio is doing round the clock work for you when you aren’t logged on to Instagram. Offer a Solution Right off the bat, you need to be

How To Grow Your Instagram in 2021

It's finally here! The New Year! A fresh start! And one more step away from the madness that was 2020 ... We all want growth in the new year, both personal and professional. We won't give you advice on waking up earlier or cutting your caffeine intake because tbh, we hate New Year's Resolutions. Instead, we love goal setting! If one of your goals is growing your Instagram in 2021, read on for our best advice on gaining the reach and engagement you're striving towards. Long Fo

What is SEO? (and how to make your socials boost your rankings)

SEO is a major buzzword in the digital marketing world. SEO stands for Search Engine Optimization. Okay … so what is search engine optimization? SEO is the process of maximizing the number of visitors to a website by making sure that the website appears high on the list of results on a search engine like Google. SEO is extremely important if you’re trying to get your product or brand found online. People are actively searching for solutions to their problems - and if you are

Thinking of Buying Followers? Why You Should Hold Off

For a long time, vanity metrics have been the marker of success on Instagram. But with the changes to the algorithm, high engagement is the new marker of a successful Instagram account. While it may seem like a good idea to bump that follower number up by buying followers, it can actually hurt your account overall. We've had this conversation with many clients and thought we'd share what we know with you. Bought Followers are Just a Number When you buy followers you are only

5 Basic Things Your Website Needs

If you don't have a website for your business or brand, you're already behind the times. But building a website can feel like a daunting task. We build websites for our clients all the time, so we know how intimidating a blank screen can feel. Here are our top 5 tips to implement if you're DIYing your website. 1. Make Sure Your Website is Responsive to Size Changes Your website should function no matter the size someone has their browser expanded or minimized too. Check out t

How to Add Fonts to Your Instagram Profile

Sometimes emojis aren't enough to make your Instagram bio pop out from the crowd. A great way to make it unique is by changing up the font. Follow the steps below to make your Instagram profile as unique as you are. 1. Google "text converter" to find your own option. Or click here to use our favorite simple text converter. This website is definitely not ✨aesthetic✨, but it's simple and works well. 2. Type in the text you want to have in a different font and click "SHOW". 3. S

5 Ways to Increase Your Insta Stories Engagement

Sometimes we get so focused on making sure our feed looks great and our posts are getting high engagement that we forget that 300 million users log on for Instagram stories every day. If you've been sleeping on your stories, here are some tips to get your stories just as much love as your feed. 1. Get Your Story in Front of More 👀 To get your engagement rate up, you want to make sure your story is being seen by as many Instagram users as possible. A great way to do this is t

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