With the new pressure that's been placed on video content creation on Instagram, savvy social media users should be taking advantage of any low effort Reels trends or video creation hacks. That's why we're so excited about this "Convert to Reel" feature! It's also a brilliant way for Instagram to help transition video resistant users from something they're already conditioned to do (post to their story and add to a highlight) to a relatively new feature (Reels creation). And

Sure - Target has clear branding. And Anthropologie, Starbucks, Zara, etc. But those are brands. HUGE businesses with specific missions. So ... how do you brand a person? It's actually simpler, (and more similar to the process big brands go through) than you think. We're breaking down why personal branding matters and how to do it. Why Does Personal Branding Matter on Instagram? Branding is all about recognition. To build a strong following, people should be able to glance at

Have you ever been scrolling on TikTok and come across a video where the story doesn't finish or the "reveal" of a before and after is in a second video? Then you swipe to the poster's profile to see the next video ... but you can't find it anywhere. This has been frustrating TikTok users since the app's creation. Because the algorithm pushes older videos that are gaining traction again, your FYP can be showing you TikTok's from months ago - making it impossible to scroll bac

Instagram Stories Highlights are the first impression people get when they land on your Instagram profile. Many people tap through these highlights before they scroll down to your grid. You want to make sure you that you don't make a bad first impression by curating these highlights to entice new followers or customers. Choose Categories That Draw Customers In If someone has landed on your profile, they want to learn more about you or your business. Give them want they want i