Why "Going Viral" Should NOT Be a Marketing GoalWhether a tweet, TikTok, or blog piece, content is considered to “go viral” when it rapidly gains popularity in a short span of time due...
Why You Should Use Email Marketing for Your BusinessThe average person receives over 100 emails per day! And as a consumer, it’s easy to feel annoyed with brands that seem to incessantly...
5 Unique Ways to Approach Black Friday MarketingSince 2005, Black Friday has been the busiest shopping day of the year. While customers used to camp outside of stores overnight in the...
How to Create An Aesthetic Email SignatureYour email signature is a useful piece of social media real estate that often gets forgotten. It's a great place to reinforce your...
What is a Sales Funnel?A sales funnel is one of the most essential concepts for business growth, and you can turn your social media into one massive sales...
How to Start Marketing on TwitterInstagram and TikTok may be the current leaders in social media, but did you know that there are still 145 million daily users on...
Does User Generated Content Really Work?User Generated Content (UGC) is content—reviews, photos, videos, images, fan art etc.—created by people, rather than brands. If you’ve...
How To Pitch A Brand as an Influencer (From the People Who Hire Them)We often help our clients hire influencers who can organically promote their products and bring more online awareness to their brand. You...