In the early days of influencer marketing, success was measured by one thing: follower count. The bigger the audience, the better the partnership…or so marketers thought. But in today’s digital landscape, where authenticity and trust are the new currency, brands are realizing that smaller creators often deliver the biggest results. Welcome to the rise of the micro-influencer : creators with engaged communities, niche expertise, and the power to drive meaningful action. What I

An influencer is a person who has the power to sway the purchasing decisions of others based on their knowledge, experience, or authority...

If you’re on social media, I’m sure you’ve seen people try to get you to buy something. Whether it’s on the macro influencing or micro...

Did you hear about the Peter Thomas Roth eye cream that sold out after a TikToker shared a video of the product working wonders on her...

We want to share the love with some other accounts that create social media content we love. Adding free value to your followers is key...

With only weeks left in the year, it's time to start setting goals and making plans to for 2021. As we continue to live through this...