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10 Proven Strategies for Boosting Engagement on Social Media

Follower count is SO 2018. Now, we want engagement. No, not the kind where someone gets down on bended knee with a bright, brilliant diamond ring (as much as we love that). In social media terms, engagement is “an umbrella term for actions that reflect and measure how much your audience interacts with your content.” That can mean comments, likes, shares, mentions, direct messages, and link-clicks. Engagement essentially proves that your followers are interested in what you have to offer. Your engagement rate also illustrates how well you’re catering your content to your target audience. Therefore, it’s a “better” measurement of potential success (i.e. sales).


If an account has a million followers but only a few hundred likes per post, chances are they bought their followers (or the majority of them are bots). But, if a brand has a few thousand followers with the same likes per post, your engagement ratio looks much more legit.


So, how does one work on boosting their social media engagement? Here are 10 proven strategies to make it happen:

1. Make your content literally engaging.

Posting a pretty picture is fine, but what’s the point? With each piece of content you publish, you have to ask yourself Why am I posting this? What purpose is it serving? What value are you providing for your followers? Give your social media a CTA (call to action) to get your followers to do something! In Instagram Stories and Facebook posts, include direct links to your online shop or email subscription form. Here are some quick examples of calls to action:

  • Click the link in bio

  • Share this post with your best friend

  • Like and follow for a chance to win

  • Tell us your favorite {insert brand} product


2. Engage with your audience.

It’s one thing for your followers to comment on your social media page, but do you continue the conversation? Let your customers know they’re heard by responding to questions, liking comments, and addressing any concerns they might have. Your followers don’t want to be talking to a brick wall. Remember, engagement is a 2-way street.


3. Get re-inspired by your top-performing content.

When you’re