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How Your Brand Should Use Threads

You’ve probably seen friends sharing Twitter-esque posts to their Instagram stories with a ribbon-like black-and-white background reading “THREADS.” Meet Meta’s newest app, Threads, a new way to share thoughts and join online conversations.


The app looks like Instagram and Twitter had a baby—It’s a constant feed of live updates (mainly text but also graphics, photos, and videos) from accounts you follow and trending topics. You can “like,” “share,” “repost,” and “comment” as you would on other social media platforms.


Celebrities, brands, and content creators have already flocked to the new app. Many (like Sarah Jessica Parker) insinuate their frustration with Elon Musk’s Twitter and hope that Threads will be a less volatile platform, one that celebrates creativity and diversity of thought. Threads, the so-called “Twitter killer,” officially launched on July 6, 2023 and its user-base keeps growing at an astronomical rate. So, what does this mean for Twitter and for the social media landscape at large?


How is Threads Different Than Twitter

While Threads looks and acts a lot like that once-popular app with the little blue bird (soon to be called "X" - yikes Elon), here’s how Threads is different from Twitter:

  • Threads does not utilize hashtags nor does it enable users to search for specific text tags.

  • On Threads, you can share up to 10 photos in a single post (like Instagram) as opposed to Twitter’s max of 4 photos per post.

  • While Twitter has two separate feeds, “For You” and “Following,” Threads blends these into one single feed of trending posts and updates from accounts you follow.

  • Threads can be up to 500 characters while (most) tweets are limited to 280 characters.

  • Users can share a status update (my millennials will remember this from AOL Instant Messenger) like “OOT,” “studying,” or “Be back in 5!”

  • Like Instagram, Threads offers a “Close Friends” feature where users can share threads only to a select group of followers.


And before signing up, here’s what Threads users should know:

  • Threads surpassed over 100 million users less than a week after its launch, making it the fastest growing app ever.

  • If a user’s Instagram account is verified (i.e. has a blue checkmark), that authentication will carry over to Threads.

  • Users can automatically share their Threads to other platforms (like their Instagram stories).

  • Threads users need an Instagram account in order to log in.