As Instagram becomes more and more sophisticated, its search optimization has followed suit. It used to be that you could only search Instagram through hashtags and Instagram handles. Now the platform is rich with keywords, usernames, alt text, and more. We're breaking down 5 ways you can up your Instagram SEO. 1. Add Keywords to Your Instagram Username and Handle Did you know that your username is searchable on Instagram? That's why it's so important to make sure you have a

Businesses must have a digital presence, or they'll be left in the past. They need to be on social media platforms (specifically the ones that their ideal audience is on too), and most importantly, they need a website - but not just any website, a highly discoverable website. Websites are highly discoverable when they have great SEO. SEO stands for Search Engine Optimization. What is search engine optimization? SEO is the process of maximizing the number of visitors to a webs

TikTok has long been known as an innovator in social media. For the last few years, they've been leading the game. But there's one area where they've been annoyingly behind. That area is the classic "link in bio". Adding a link in a TikTok profile's bio was only available to users at random. Some accounts would have access to a link in their bio as soon as they started their account. Some accounts would receive access after hitting a certain number of followers. Some kept pet

Pinterest is a largely visual platform, just like Instagram. You might think, “I’m already posting pictures of myself or my products on Instagram, why should I be posting on another photo based platform?” Pinterest sets itself apart because you can add a link to every single photo, or as Pinterest calls them - pins, you post. You don’t have to drive everyone to the link in your bio like you do on Instagram. The link is right there on your pin. This is only one of the many rea

The most used call to action on Instagram might be “link in bio”. Instagram only allows one link to live in your bio, which means that you either constantly have to change it to match your current post, or have a link that allows users to see many different website options at once. A popular service many Instagram users choose as a solution to this problem is LinkTree. Let’s break down what LinkTree is, why you shouldn’t use it, and what you should do instead. What is LinkTre

Blogging used to be reserved only for writers with great coding skills. That is not the case in today's digital world. Anyone can blog, and everyone who wants to have a website that draws traffic should be blogging. Here's why: 1. It Will Help Your SEO Ranking This is probably the number one reason to create a blog. SEO catalogs words on a website to make it searchable on Google. How can you add more keywords without making your website overwhelmed with text? Add a blog. Then

You may have noticed some changes on Media A La Carte’s Instagram profile - especially to our bio. Instagram’s algorithm is ever changing - which means you have to be willing to change up what you’ve been doing to keep getting found through the search feature on Instagram. Let’s talk through the steps you should take to make sure your Instagram bio is doing round the clock work for you when you aren’t logged on to Instagram. Offer a Solution Right off the bat, you need to be

SEO is a major buzzword in the digital marketing world. SEO stands for Search Engine Optimization. Okay … so what is search engine optimization? SEO is the process of maximizing the number of visitors to a website by making sure that the website appears high on the list of results on a search engine like Google. SEO is extremely important if you’re trying to get your product or brand found online. People are actively searching for solutions to their problems - and if you are

You have great ideas. Your graphic design is on point. Your photos are 🔥. Your captions are engaging, witty, and authentic. So great! But … no one is seeing your posts. We’ve gotta fix that because people need to see what you have to share! Let’s get those numbers up, together. 1. Hashtags These are one of your best tools to be seen by a wider audience. You must be utilizing hashtags if you want to get your exposure up. A great way to do it is to add 3-5 brand specific hasht