TikTok has long been known as an innovator in social media. For the last few years, they've been leading the game. But there's one area where they've been annoyingly behind. That area is the classic "link in bio". Adding a link in a TikTok profile's bio was only available to users at random. Some accounts would have access to a link in their bio as soon as they started their account. Some accounts would receive access after hitting a certain number of followers. Some kept petitioning TikTok without success to receive a website in their bio. TikTok recently announced that anyone can add a link in their bio - as long as they have their account set to a Business Account. Let's break down why you should add a link to your TikTok bio, how to change your account to a business account, and how to add a website to your bio.
How to Add a Link to Your TikTok Bio
1. Tap on the three dots in the top right corner. Then click "Manage Account".
2. Then tap "Switch to Business Account".
3. Now tap the "Edit Profile" button. Then select "Add your website".
4. Type in your website, and then click "Save".
BONUS TIP 🔥: Make sure you include a CTA in your TikTok bio encouraging users to click on your website.
5. Tap the back arrow in the top left hand corner. Now your clickable website is up and running in your TikTok bio.
Why You Should Have a Link in Your TikTok Bio
If you aren't driving your followers to your website, you're losing out on major SEO gains and you're wasting important TikTok bio real estate. Like Instagram, you can't include a link in the caption of your videos. You can put a link in the comments of your TikTok video, but users will have to copy the link, leave the TikTok app, and paste it into a browser. That's a lot of steps. Telling users to go to the link in your bio is the best option to drive them to an easily clickable link. Your website is a part of your social media strategy. Your followers can only see part of your brand or business on your social media platforms. Having your website easily accessible let's them gain a fuller view of what you have to offer. Be sure to get the link in your TikTok bio ASAP!