#howto

How to Build Your Personal Brand on Instagram

Sure - Target has clear branding. And Anthropologie, Starbucks, Zara, etc. But those are brands. HUGE businesses with specific missions. So ... how do you brand a person? It's actually simpler, (and more similar to the process big brands go through) than you think. We're breaking down why personal branding matters and how to do it. Why Does Personal Branding Matter on Instagram? Branding is all about recognition. To build a strong following, people should be able to glance at

How Does the Instagram Reels Algorithm Work?

Reels are currently the number one method for organic growth on Instagram. We've seen our reach and our clients' reach skyrocket from implementing quality Instagram Reels strategies. Unfortunately, Instagram still isn't sharing insights for Reels, so developing an Instagram Reels strategy from scratch for a client can kind of feel like walking around in the dark. Luckily, Instagram just revealed how their Instagram Reels algorithm is ranking reels - so we have a new set of to

How to Reorder Your Instagram Story Highlights

We all know that Instagram Story Highlights are an extremely important "first impression" when potential followers land on your profile. Having well curated highlights can get someone to tap the follow button before they even look at your feed. When you start having tons of highlights on Instagram, you'll notice that only 4 - 5 highlights show up on your profile before you start scrolling through them. So how do you make sure that your most important highlight categories stay

How to Use Instagram Stories Drafts

After a slow roll out, the feature that allows Instagram users to save Instagram Stories as drafts is now available to all Instagram users. If you struggle to consistently show up on your Stories, this feature will be a game changer for you. It allows you to create your stories in the app and save them for later use, without ever saving anything to your camera roll. We have the step - by - step guide for using the Instagram Stories Draft feature. 1. Tap the + sign in the top

How to Add Music to Your Instagram Stories

Have you ever been swiping through stories and a tune catches your ear? If you've been wondering how to add music to your Instagram Stories to make them more entertaining and engaging but you're not really sure how to do it, we have the step by step guide to teach you how to add music to your Instagram Stories. Adding Music to Your Instagram Stories Using the Sticker Icon 1. After you upload your media to your Instagram Story, tap the sticker icon at the top of the screen. 2.

Everyone Can Now Add a Link to Their TikTok Bio

TikTok has long been known as an innovator in social media. For the last few years, they've been leading the game. But there's one area where they've been annoyingly behind. That area is the classic "link in bio". Adding a link in a TikTok profile's bio was only available to users at random. Some accounts would have access to a link in their bio as soon as they started their account. Some accounts would receive access after hitting a certain number of followers. Some kept pet

How to Read an Instagram DM Without the Sender Knowing You Read It

An Instagram DM notification pops up on your lock screen. You're surprised that this person is messaging you because you follow each other on Instagram, but you don't really talk. You can't figure out from the preview what the message is actually about. "Hi there! ..." is not enough information to go on. (Thanks Instagram for always cutting those previews off at the worst place.) Now you're filled with anxiety about reading it because you know as soon as you read it they'll k

How to Create a Seamless Carousel Instagram Post with Canva

We're always trying to find the easiest ways for you to achieve current social media trends. Right now, the seamless carousel post is taking over Instagram. If you aren't a pro at Adobe Illustrator or Adobe Photoshop, you can still achieve this look with Canva, and we have the step - by - step guide. We'll break down how we made the post below. 1. Go into Canva and click "Create a design". Then choose custom dimensions. The height will always be 1080 pixels. Use this formula

How to Keep Your Instagram Account from Being Hacked

If you've ever experienced a social media hacking, you know what a complete nightmare it is. Speaking from experience, we wouldn't wish it on anyone - especially if you use your Instagram account as a source for sales and leads with clients. Watching someone else control an account that you've put a huge amount of effort and time into is pretty scary. Luckily, we were able to regain control of Media A La Carte's account, and now we're going to share with you the best things t

How to Use Live Rooms on Instagram

Do you remember a few weeks ago when Head of Instagram Adam Mosseri, started hinted about a brand new Instagram feature that was going to be rolled out soon? Many of us either wanted A) insights for Reels or B) Instagram to stop rolling out new features at the speed of light like they did in 2020. After much build up and fanfare, the announcement was kind of … chill? Instagram announced that when you go Live, you can now have more than one guest on the live with you. With the

Why You Need to Be On Pinterest

Pinterest is a largely visual platform, just like Instagram. You might think, “I’m already posting pictures of myself or my products on Instagram, why should I be posting on another photo based platform?” Pinterest sets itself apart because you can add a link to every single photo, or as Pinterest calls them - pins, you post. You don’t have to drive everyone to the link in your bio like you do on Instagram. The link is right there on your pin. This is only one of the many rea

5 Tips for Making Educational Instagram Reels

Reels are essential for growth on Instagram - that's old news. But it's hard to narrow down what kind of Reels to create. One of the tried and true Reels trends is simply sharing educational content about your niche or industry with your followers. Here are our top tips for making educational Reels that will help you gain views and followers. 1. Hook viewers immediately. When it comes to viral video content, you want to drop the interesting element right at the beginning and

How to Use Social Media for Your Small Business

Social media is a non negotiable for businesses, no matter the size. Our lives are online, and if you aren’t willing to meet your customers where they’re at, you’ll be missing moments of connection with your current customers and losing out on potential customers. Social media is a vast world, and if you're already running your small business, social media can feel very daunting. Here are our tips for how to get started if you don't have the budget to hire a social media mana

Keywords for Instagram GIFs that are *Aesthetic*

You all loved our post on holiday GIF keywords so much that we're back with another list of keywords to search on Instagram. This time we have a round up of words that will get you that aesthetic look you're dreaming about on your stories. Play the videos to get a view of the GIFs in action. 1. "laurajaneillustrations" These GIFs all share the same lettering and color scheme. If pink or green are in your brand colors, this keyword is perfect for you. We think this set is perf

The Instagram Algorithm Broken Down

Originally, Instagram showed posts to users in the chronological order they were posted - no algorithm involved. But ever since Instagram did away with the traditional timeline following an actual timeline, we’ve all been at the mercy of the ever changing algorithm. We’re going to explain how to deal with the algorithm in 2021, specialized in three main forms of posting - feed posts, reels, and stories. Traditional Feed Posts There are 5 major factors that go into how your fe

How to Change the Background When You Share a Post to Your Instagram Story

We love the feature that allows posts to be shared to Instagram stories. It’s a great way to boost and endorse content you love, without the worries of working it into your feed. It’s also a great way to alert your followers when you have a new post, in case that tricky algorithm decides not to show it to them. We’re going to share some fun ways to design the background of your Instagram stories when you share a post. Read all the way to the end for a hack that turns a multi

How to Use Hashtags in 2021

There was a brief moment back in 2020 where we thought that hashtags might be gone for good because the Recents page was disabled due to the election. But like the phoenix rising from the ashes, hashtags are back, and it seems they’re here to stay. But should we be using hashtags the same way we did before the Recents page was disabled? Not quite. We’re breaking down what you need to know about hashtags in 2021. How Many Hashtags Should You Use? There is a lot of differing ad

How to Optimize Your IG Bio

You may have noticed some changes on Media A La Carte’s Instagram profile - especially to our bio. Instagram’s algorithm is ever changing - which means you have to be willing to change up what you’ve been doing to keep getting found through the search feature on Instagram. Let’s talk through the steps you should take to make sure your Instagram bio is doing round the clock work for you when you aren’t logged on to Instagram. Offer a Solution Right off the bat, you need to be

How To Grow Your Instagram in 2021

It's finally here! The New Year! A fresh start! And one more step away from the madness that was 2020 ... We all want growth in the new year, both personal and professional. We won't give you advice on waking up earlier or cutting your caffeine intake because tbh, we hate New Year's Resolutions. Instead, we love goal setting! If one of your goals is growing your Instagram in 2021, read on for our best advice on gaining the reach and engagement you're striving towards. Long Fo

What is SEO? (and how to make your socials boost your rankings)

SEO is a major buzzword in the digital marketing world. SEO stands for Search Engine Optimization. Okay … so what is search engine optimization? SEO is the process of maximizing the number of visitors to a website by making sure that the website appears high on the list of results on a search engine like Google. SEO is extremely important if you’re trying to get your product or brand found online. People are actively searching for solutions to their problems - and if you are

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