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5 Ways to Increase Your Discoverability on Instagram

You have great ideas. Your graphic design is on point. Your photos are 🔥. Your captions are engaging, witty, and authentic. So great! But … no one is seeing your posts. We’ve gotta fix that because people need to see what you have to share! Let’s get those numbers up, together.

1. Hashtags

These are one of your best tools to be seen by a wider audience. You must be utilizing hashtags if you want to get your exposure up. A great way to do it is to add 3-5 brand specific hashtags in your caption, and then a broader cloud of hashtags in your first comment. Instagram will not post your hashtag cloud comment if it has over 30 hashtags, and if you use the same group of 30 hashtags every time you post, Instagram will start to think you're a robot and will move you down the algorithm. Products like Hashtag Magic let you create a library of up to 120 brand specific hashtags, and it will create new customized hashtag clouds for each post. This will keep your reach high without moving you down the algorithm.

BONUS TIP 🔥: Don't forget to add hashtags to your Instagram Stories! This is a great way to reach a new audience.

2. Optimize Your Handle & Username

The only parts of your Instagram profile that are easily searchable are your handle and username. If your company prints custom t-shirts, you should do your best to have the word t-shirt somewhere in your handle. Because handless must be unique between users, you might not be able to make this happen. Usernames, on the other hand, do not have to be unique, so you should have no problem adding brand specific words to your username.

3. Enhance Your Alt Text for Better SEO

Alt Text on Instagram is a new feature to help visually impaired Instagram users read or hear what is in an image. It allows you to write a descriptive caption of your photo. The best part of this is that it makes Instagram accessible to more users. A bonus part is that it helps search engines understand what your image is. If you include alt text on all your photos, your Instagram profile is more likely to show up on search engines. But here's the thing: don't take advantage of alt text in a negative way by spamming it with words related to your brand. That's so not the point, and it will be hurtful to Instagram users who depend on alt text to use the app.