With Instagram's announcement that the app will no longer be a photo sharing platform, you might be stressed about how to start pumping out video content. At Media A La Carte, we're all about finding the path of least resistance to achieve your goals. Here are 3 easy Reels ideas you can create today with minimal effort, keeping you ahead of Instagram's video curve. 1. Ask a Question To Drive Engagement This one is seriously so easy. Pick a trending song or soundbite. Get dres

Have you ever been scrolling on TikTok and come across a video where the story doesn't finish or the "reveal" of a before and after is in a second video? Then you swipe to the poster's profile to see the next video ... but you can't find it anywhere. This has been frustrating TikTok users since the app's creation. Because the algorithm pushes older videos that are gaining traction again, your FYP can be showing you TikTok's from months ago - making it impossible to scroll bac

Reels are essential for growth on Instagram - that's old news. But it's hard to narrow down what kind of Reels to create. One of the tried and true Reels trends is simply sharing educational content about your niche or industry with your followers. Here are our top tips for making educational Reels that will help you gain views and followers. 1. Hook viewers immediately. When it comes to viral video content, you want to drop the interesting element right at the beginning and

The For You Page is to TikTok as the Explore page is to Instagram. The major difference is that you land on the For You Page right when you enter the app, as opposed to clicking over to it like the Explore page on Instagram. In fact, you can even scroll the For You Page (FYP) before you even create a TikTok account. This “in your face” accessibility makes the FYP a place that any content creator wants to end up. The beauty is, you don’t need a lot of followers to be featured

At this point, the Canva hack of dropping your video into an iPhone frame is pretty common knowledge. It's a great way to tie together a video or design, and it immediately levels up your content to look like professional graphic design. But did you know you can get this affect for your Reels and Instagram Stories without ever leaving the app? Here's how to do it. 1. Head to the creator to start an Instagram Story. On the filters carousel, scroll all the way to the right, un

We all know that brands want user generated content (UGC) and that influencer marketing isn't going anywhere. Lots of small brands have bots set up to automatically comment "DM to collab ❤️" or "DM us sis! Would love to work with you!" on Instagram posts that fit their criteria. If you don't want to be an influencer, these comments are annoying. If you do want to be an influencer, these spammy comments can actually damage your engagement rate. Brands will look at your page an

Social media is a non negotiable for businesses, no matter the size. Our lives are online, and if you aren’t willing to meet your customers where they’re at, you’ll be missing moments of connection with your current customers and losing out on potential customers. Social media is a vast world, and if you're already running your small business, social media can feel very daunting. Here are our tips for how to get started if you don't have the budget to hire a social media mana

Do you ever feel like you've run out of caption ideas? Especially ideas that will turn into long form captions? We've got your back. Here are 10 prompts to help you get out of your caption writing rut. All of these caption prompts can work well photos you probably already have, so you don't have to worry about a photoshoot to write these captions. 1. What was the moment you knew you wanted to start your business? This prompt is more specific than the typical "why did you star

Every once in a while, Instagram pulls back the curtain and gives very clear advice on how to make your content perform well with their algorithm. They often drop this info through posts on their Creators (@creators) account - give it a follow if you don’t already. Here’s a list of what Instagram suggests to do and not do to make your Reels perform well on the Reels Tab. DO Post Reels That: 1. are entertaining and fun (i.e. delights people, grabs their attention, makes them l

Instagram is pretty great at creating features that help Business/Creator accounts assess how their content is doing and help them earn money on the platform. Instagram has already rolled out Instagram Checkout, Instagram shopping on feed posts, stories, and Reels, branded content, and Instagram Live Badges to help users make money. Instagram’s Insights have been around longer than everything in the list before. But until now, all of these features have been spread out across

Maybe some people can take a great photo of themselves and write a killer caption every single day. Maybe some people can design graphics moments before posting, and still post consistently on all platforms. Maybe some people can just hit record on their iPhone and create a hilarious TikTok without any planning. We … haven’t met people like that, and we certainly don’t do that. We run too many accounts to let our content creation happen on the fly. And if you have any respons

While we think the rumors of Instagram being dead are inaccurate (ex. we’ve seen crazy growth on our account in the past couple of months), there’s no question that Instagram has an intense competitor in the extremely popular app TikTok. If you’ve scrolled through TikTok and think the app isn’t for you, maybe you should try out these tips for curating your For You Page. The reality is, if you want to stay relevant on social media, you need to be on TikTok. Both TikTok and Ins

There was a brief moment back in 2020 where we thought that hashtags might be gone for good because the Recents page was disabled due to the election. But like the phoenix rising from the ashes, hashtags are back, and it seems they’re here to stay. But should we be using hashtags the same way we did before the Recents page was disabled? Not quite. We’re breaking down what you need to know about hashtags in 2021. How Many Hashtags Should You Use? There is a lot of differing ad

SEO is a major buzzword in the digital marketing world. SEO stands for Search Engine Optimization. Okay … so what is search engine optimization? SEO is the process of maximizing the number of visitors to a website by making sure that the website appears high on the list of results on a search engine like Google. SEO is extremely important if you’re trying to get your product or brand found online. People are actively searching for solutions to their problems - and if you are

In the OG days of Instagram, it was much easier to discover new, interesting content. Now Instagram is so saturated with hashtags and content and ads that it’s hard to break through the noise. Reels are bringing Instagram back to the old days of organic growth from producing quality content. If you haven’t hopped on the Reels bandwagon, but you want to grow your account … it’s time to start making Reels. And here’s why. A Brand New Audience With Every Post Every time you post

Did you know that when you search the words "Christmas" or "santa" or "holidays" in the GIF search bar on Instagram that you're missing out on thousands of GIFs that won't show up? We've done the work for you and found the best keywords to search for all your GIF needs during this holiday season. Watch the videos below to see the best GIFs in action. 1. "kelsey davis" We love the unique color pallet of blush and forrest green replacing the bright reds and kelly greens traditi

There are thousands of filters available for Instagram Stories that don't show up in the suggestion carousel at the button of your Stories creator. When you go searching through these thousands of filters, it can be a little overwhelming. We've narrowed them down to 5 of our favorites that we think you should try ASAP. As you scroll, keep an eye out for our founder Amandina's favorite filters that she uses on the daily. 1. NATURAL by @tyfrench This is Amandina's top pick. @ty

Sometimes emojis aren't enough to make your Instagram bio pop out from the crowd. A great way to make it unique is by changing up the font. Follow the steps below to make your Instagram profile as unique as you are. 1. Google "text converter" to find your own option. Or click here to use our favorite simple text converter. This website is definitely not ✨aesthetic✨, but it's simple and works well. 2. Type in the text you want to have in a different font and click "SHOW". 3. S

It feels like the whole world went completely digital circa March 2020, making online branding more important than ever before. Having a strong brand identity creates recognition and trust between your brand and your audience. It's especially important right now when all you have to promote yourself is your online presence. Getting clear on your who, what, why and your aesthetic can help you look more legitimate, professional, and build your following online. We've helped cou

Can you believe it's already November? Neither can we. It's almost Thanksgiving, which means the holiday season is upon us. If you haven't made a plan for your social media holiday content, you need to start now. We have the best advice for how to make your holiday content stand out from the crowd. Create a Content Calendar Creating a holiday content calendar is the most important step to help you navigate posting around the holidays. Lay out all the big holiday dates you nee