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How To Figure Out the Best Times To Post on Instagram

Are you tired of huge differences in engagement between your posts? One post drives a ton of users to your profile and gets lots of website clicks. The next post gets numbers so tiny you can barely see them. It’s frustrating! But if you follow this guide on how to read your own Instagram analytics, you can ease your frustrations and get more consistent engagement with those posts you worked so hard on. All you have to do is pick the perfect times to post.


According to Later.com the average best times to post on Instagram are:

Monday: 6am, 10am, and 10pm EST Tuesday: 2am, 4am, and 9am EST

Wednesday: 7am, 8am and 11pm EST Thursday: 9am, 12pm, and 7pm EST

Friday: 5am, 1pm, and 3pm EST Saturday: 11am, 7pm, and 8pm EST

Sunday: 7am, 8am, and 4pm EST


While those are great guidelines, Later also says that using your own personal analytics to find out when your followers are online is a more effective way to go - and we totally agree! Let’s get started on how to figure this all out.


Reading Your Analytics For When to Post


1. First off, to view your analytics on Instagram you need to turn your account into either an Instagram Creator account or an Instagram Business account.

2. Once you’ve made this switch, a button will appear on your profile that says “Insights”. Click on this button to discover a treasure trove of info.