Are you tired of huge differences in engagement between your posts? One post drives a ton of users to your profile and gets lots of website clicks. The next post gets numbers so tiny you can barely see them. It’s frustrating! But if you follow this guide on how to read your own Instagram analytics, you can ease your frustrations and get more consistent engagement with those posts you worked so hard on. All you have to do is pick the perfect times to post.
According to Later.com the average best times to post on Instagram are:
Monday: 6am, 10am, and 10pm EST Tuesday: 2am, 4am, and 9am EST
Wednesday: 7am, 8am and 11pm EST Thursday: 9am, 12pm, and 7pm EST
Friday: 5am, 1pm, and 3pm EST Saturday: 11am, 7pm, and 8pm EST
Sunday: 7am, 8am, and 4pm EST
While those are great guidelines, Later also says that using your own personal analytics to find out when your followers are online is a more effective way to go - and we totally agree! Let’s get started on how to figure this all out.
Reading Your Analytics For When to Post
2. Once you’ve made this switch, a button will appear on your profile that says “Insights”. Click on this button to discover a treasure trove of info.