#socialmedia

How to Create An Aesthetic Email Signature

Your email signature is a useful piece of social media real estate that often gets forgotten. It's a great place to reinforce your branding, and point people to your website and social profiles. We're here to teach you how to build a beautiful, functional website signature - no coding required. 1. You'll need to collect all the elements you want to have in your email signature. We suggest the following list: headshot company logo social media icons You'll want to make sure th

What is Dark Social? (P.S. You've probably already been on it ...)

Dark social is everywhere you turn in the tech world. Before you get worried that dark social is associated with the dark web, fear not. Even with its ominous name, dark social isn't scary at all. According to Vogue Business, "Dark social is when users share content via private messaging apps or encrypted channels ... It is difficult for brands to trace traffic that comes from such social networks." So anytime you've sent a link to a funny meme or video via a text message, yo

TikTok Releases New "Playlist" Feature

Have you ever been scrolling on TikTok and come across a video where the story doesn't finish or the "reveal" of a before and after is in a second video? Then you swipe to the poster's profile to see the next video ... but you can't find it anywhere. This has been frustrating TikTok users since the app's creation. Because the algorithm pushes older videos that are gaining traction again, your FYP can be showing you TikTok's from months ago - making it impossible to scroll bac

How to Use Instagram's Remix Feature

TikTok breeds creativity in a way that Reels hasn’t been able to capture yet. TikTok has always allowed users to “Duet” another user’s video, adding their own reactions, thoughts, and content to the original post. Reels has finally added their version of Duets called “Remix.” This is a big win for Instagram Reels users, and it’s certain to make the platform more creative and collaborative. But how to use Remix? We’ve got you covered. Enable or Disable Remixing on Your Reels I

How to Make Your IG Highlights Pop

Instagram Stories Highlights are the first impression people get when they land on your Instagram profile. Many people tap through these highlights before they scroll down to your grid. You want to make sure you that you don't make a bad first impression by curating these highlights to entice new followers or customers. Choose Categories That Draw Customers In If someone has landed on your profile, they want to learn more about you or your business. Give them want they want i

Round Up of our Fav Social Media Accounts

We want to share the love with some other accounts that create social media content we love. Adding free value to your followers is key to building community and clients on Instagram, and these accounts all excel at that. 1. Homemade Social Homemade Social is a great follow for social media tips and tricks, especially for graphic design. They also have great Reels inspo for other social media managers. 2. Nicole Lauren Media If you're looking for social media inspiration for

How to Use Live Rooms on Instagram

Do you remember a few weeks ago when Head of Instagram Adam Mosseri, started hinted about a brand new Instagram feature that was going to be rolled out soon? Many of us either wanted A) insights for Reels or B) Instagram to stop rolling out new features at the speed of light like they did in 2020. After much build up and fanfare, the announcement was kind of … chill? Instagram announced that when you go Live, you can now have more than one guest on the live with you. With the

5 Tips for Making Educational Instagram Reels

Reels are essential for growth on Instagram - that's old news. But it's hard to narrow down what kind of Reels to create. One of the tried and true Reels trends is simply sharing educational content about your niche or industry with your followers. Here are our top tips for making educational Reels that will help you gain views and followers. 1. Hook viewers immediately. When it comes to viral video content, you want to drop the interesting element right at the beginning and

How to get on TikTok's For You Page

The For You Page is to TikTok as the Explore page is to Instagram. The major difference is that you land on the For You Page right when you enter the app, as opposed to clicking over to it like the Explore page on Instagram. In fact, you can even scroll the For You Page (FYP) before you even create a TikTok account. This “in your face” accessibility makes the FYP a place that any content creator wants to end up. The beauty is, you don’t need a lot of followers to be featured

TikTok Drops an Incredible New Feature

If you've read any of our blogs about social media management and effective content creation, you know we are big fans of scheduling content ahead of time. We use the service Planoly for most of our clients, but we've also dabbled in Later and Hootsuite. All of these services have been missing one thing - TikTok scheduling with autopost. But TikTok itself just took the lead by releasing a scheduler of their own! Now when you view TikTok on your desktop, you'll see an upload b

What is Instagram's Professional Dashboard?

Instagram is pretty great at creating features that help Business/Creator accounts assess how their content is doing and help them earn money on the platform. Instagram has already rolled out Instagram Checkout, Instagram shopping on feed posts, stories, and Reels, branded content, and Instagram Live Badges to help users make money. Instagram’s Insights have been around longer than everything in the list before. But until now, all of these features have been spread out across

What is Clubhouse?

Have you been seeing posts offering invites to the app Clubhouse? We’ve offered invites to Clubhouse before. Wonder what all the buzz is about? Have you tried to join Clubhouse, and the app won’t let you move past creating a username? We have the info on this up and coming social media platform. What Is It? Clubhouse is an invite only audio based social media platform. They call themselves “a new type of social product based on voice [that] allows people everywhere to talk,

Why You Shouldn't Quit Even If You Aren't Gaining Followers

We get it. It can be really disappointing to consistently post quality content on social media and see very small results when it comes to your followers number. It sucks. But we’re here to tell you that quitting is not an option when it comes to the social media presence for your brand. Every post you’ve made is important and a step in the right direction. Here are some reasons you should continue focusing on your social media presence to help support your brand or business.

How Social Media is Responding to the Riots at the U.S. Capitol

January 6th will live as a dark day in our nation’s history. As a nation, we’re still collectively trying to process what occurred. Social media played a massive part in the organization of the riots. The three biggest players were Twitter, Facebook, and Parler. Let’s take a look in the roles they’re currently playing in the aftermath of the attack on America’s capitol. Twitter Unless you’ve been living under a rock, you know that Twitter disabled President Trump’s Twitter ac

How to Use Hashtags in 2021

There was a brief moment back in 2020 where we thought that hashtags might be gone for good because the Recents page was disabled due to the election. But like the phoenix rising from the ashes, hashtags are back, and it seems they’re here to stay. But should we be using hashtags the same way we did before the Recents page was disabled? Not quite. We’re breaking down what you need to know about hashtags in 2021. How Many Hashtags Should You Use? There is a lot of differing ad

How to Optimize Your IG Bio

You may have noticed some changes on Media A La Carte’s Instagram profile - especially to our bio. Instagram’s algorithm is ever changing - which means you have to be willing to change up what you’ve been doing to keep getting found through the search feature on Instagram. Let’s talk through the steps you should take to make sure your Instagram bio is doing round the clock work for you when you aren’t logged on to Instagram. Offer a Solution Right off the bat, you need to be

Why Instagram Reels Are Essential for Growth

In the OG days of Instagram, it was much easier to discover new, interesting content. Now Instagram is so saturated with hashtags and content and ads that it’s hard to break through the noise. Reels are bringing Instagram back to the old days of organic growth from producing quality content. If you haven’t hopped on the Reels bandwagon, but you want to grow your account … it’s time to start making Reels. And here’s why. A Brand New Audience With Every Post Every time you post

Posting Responsibly During a Pandemic

It’s been 9 months since that fateful Friday in March when the world started to shut down in response to the Covid - 19 pandemic. It’s been 9 months, and we’re still living with the pandemic. There is hope of a vaccine on the very near horizon, but community spread, case numbers, and hospitalizations haven’t been slowing down in the US. Our whole lives have moved online as we try to do our part in limiting the spread. So how do we post responsibly during the pandemic so we do

5 Best Instagram Stories Filters

There are thousands of filters available for Instagram Stories that don't show up in the suggestion carousel at the button of your Stories creator. When you go searching through these thousands of filters, it can be a little overwhelming. We've narrowed them down to 5 of our favorites that we think you should try ASAP. As you scroll, keep an eye out for our founder Amandina's favorite filters that she uses on the daily. 1. NATURAL by @tyfrench This is Amandina's top pick. @ty

How to Add Fonts to Your Instagram Profile

Sometimes emojis aren't enough to make your Instagram bio pop out from the crowd. A great way to make it unique is by changing up the font. Follow the steps below to make your Instagram profile as unique as you are. 1. Google "text converter" to find your own option. Or click here to use our favorite simple text converter. This website is definitely not ✨aesthetic✨, but it's simple and works well. 2. Type in the text you want to have in a different font and click "SHOW". 3. S

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