The 4 Most Effective Types of Instagram Content Ever wondered what the four most effective types of Instagram content are? **Spoiler alert** Not everything has to be a sales push. When...
The Art of Storytelling: Crafting Compelling Narratives for Social MediaSure, storytelling is important for news or magazine articles, but is it really necessary when it comes to social media? Our answer? YES....
9 Reasons Why You're Engagement is DroppingHelp! Our engagement is down! Don’t freak out. Brands are seeing a drop in social media engagement across the board. Here are 9 reasons...
Breaking Down Instagram's Algorithm(s)This week we’re talking Instagram algorithms—yes, algorithmS. A lot has changed since Instagram first launched in 2010, and it’s...
How To Implement a Hashtag StrategyBelieve it or not, hashtags are still relevant in today’s digital landscape. Hashtags are keywords or phrases delineated with a hash...
What Is Ephemeral Content?ephemeral: (noun) something that lasts a very short time Short-lived content isn’t worth it in the big picture of social media marketing,...
How to Use UGC to Market Your Brand OrganicallyIf we were to come up with a word that sums up 2023, we’d choose AUTHENTICITY. Gone are the days of impressive follower counts, idolized...
How to Market to Generation AlphaIt’s time to start thinking about Gen Alpha—yes, already! Gen what? Gen Alpha. Each generation (of approximately 20 years) exemplifies...
What is a Micro-Influencer?An influencer is a person who has the power to sway the purchasing decisions of others based on their knowledge, experience, or authority...