Everything You Need to Know About the Possible TikTok Ban
TikTok—the now infamous app—initially launched back in 2016 but didn’t gain its massive following until 2020 when it hit over 2 billion...
top of page
Search
What's Going On With the Blue Check Marks on Instagram and Twitter?
Until recently, that coveted sky blue checkmark on one’s social media profile told the world they were the real deal. It verified that...
How to Maximize Your "Call to Action"
The “Call to Action” is quite possibly the most important element of your marketing campaign. Yes, even more important than your...
Take an Inside Look at Our Launch Strategy
Phew! These past several weeks have been a whirlwind with the highly anticipated launch of our Content Calendar Club. Don’t know what...
Everything You Need to Know About Influencer Marketing
$16.4 billion dollars. That was the market value of influencer marketing in 2022, having nearly doubled since the start of the pandemic...
Why Your Social Media Strategy Should Focus on Quantity Over Quality in 2023
We’ve always been told that quality is more important than quantity, but in the saturated social sphere of 2023, we’re here to argue that...
How to Post Consistently On Social Media
The best way to be consistent on social media? Have a plan. Here’s a little metaphor … If you’re going on a roadtrip with a group of...
Why Planning Ahead Can Transform Your Relationship With Posting Social Media
We’re often asked, “What’s the best social media strategy?” Without a doubt: planning ahead. Laying out a foundation of content and...
How to Deal With Negative Comments on Your Brand's Social Media Posts
Everyone knows social media isn’t all sunshine and rainbows. The social part of it is wonderful for cultivating relationships with your...
How to Develop a Brand Mission Statement
There are millions of businesses in the world. To be successful with your own business, the question you have to ask yourself is, "What’s...
Pros and Cons of Having “You” Be Central to Your Business's Branding
So you’re ready to launch your own business. Congratulations! You’ve put so much work into this baby and you’re finally ready to share it...
How to Research Your Competition to Hone in On Your Instagram Strategy
In individual sports like gymnastics or diving, a coach might tell their athlete not to pay attention to the competition. Because these...
How to Market to Gen Z in 2023
For decades Baby Boomers, Generation X, and Millennials dominated the consumer scene. Today, a “new” generation—Gen Z—is rising in the...
Where is Instagram Going in 2023? According to the Head of Instagram
Instagram was once the “it” app—a simple and straightforward creative social photo platform where users could completely curate their...
How to Interpret TikTok's New Audience Insights for Growth
TikTok’s Audience Insights can give you a better understanding of your core customers, audience reach, and marketing strategy. The tool,...
2023 Marketing Trends You DON'T Want to Miss
With a new year comes new technology, trends, and tests in every industry. And in any field, experts must stay aware of and attuned to...
12 Things Your Website Needs to Convert to Online Sales
Nearly 30% of small businesses do not have their own website. Even though social media platforms like Instagram facilitate in-app...
Why "Going Viral" Should NOT Be a Marketing Goal
Whether a tweet, TikTok, or blog piece, content is considered to “go viral” when it rapidly gains popularity in a short span of time due...
Social Media Trends for 2023
Social media trends seem to turn over faster than what’s “in fashion” or what song’s at the top of the Billboard charts. But with how...
Which Social Media Platforms Does Your Business Need?
It’s no surprise that nowadays social media is a critical component of brand management. Not only is it a means of marketing, but it also...
bottom of page