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12 Things Your Website Needs to Convert to Online Sales

Nearly 30% of small businesses do not have their own website. Even though social media platforms like Instagram facilitate in-app shopping features, your business still needs a professional website. “But why?” you ask? By having a professional, accessible, and thoughtful website,

  1. You look more credible.

  2. You own all your content.

  3. You can attract new customers who might not be on social media (that’s 41% of the world’s population, if you can believe it).

Now that we’ve convinced you that you need a website, we’re going to scare you a little … A whopping 75% of people judge a company based on its website content and design. But don’t freak out—We’ve got you covered.

You don’t need to be proficient in coding or web design to set up your company’s website. Platforms like Squarespace, Wix, and Wordpress make it easy to go from blank space to fully functional site through their step-by-step guides. These software companies also provide great customer support when you run into any questions or challenges along the way.

So now that you’re ready to get started, here’s our list of everything that MUST be included on your website:

1. Domain name — This is essentially your web address. It should be simple and related to (if not exactly) your brand name so that people can easily find you. You can search for domain names here.

2. Landing page — This is the screen that pops up right when someone clicks on your link or searches for your company on Google. This “first impression” page needs to be clear so the viewer knows exactly where they are. Your landing page doesn’t need to be complicated, but it should definitely include your brand name, have some sort of welcoming aesthetic, and highlight a menu for visitors to begin navigating around. It takes visitors just .05 seconds to determine whether they like your site. Making a good first impression is crucial!

3. Sitemap — A sitemap is an outline of all the pages within your website. It essentially structures the navigation process—how a visitor gets from A to B and beyond. Your website menu is a component of the sitemap. It’s the “Table of Contents” for visitors to know where to go when they are looking for specific information (i.e. About, Shop, Contact, etc.). You want to make sure both your sitemap and menu make logical sense and are easy to navigate. Otherwise, visitors won’t be able to f