Still skeptical of all the ways AI can help save you time, energy, and money in your social media marketing plan? Here’s your chance to watch some AI in action. Take a look at how we used ChatGPT to support some hypothetical brands:
How We Used ChatGPT to Support Hypothetical Brands
We asked ChatGPT to write an Instagram caption for a photo of a brand selling Valentine’s Day bouquets.
“Blooms of love for the season of romance! Say ‘I love you’ with the elegance of these Valentine’s Day bouquets. #LoveBlooms #ValentinesDayFlowers #RomanceInFullBloom
ChatGPT gave us a ton of great examples of CTAs (calls to action) for various platforms and objectives:
E-commerce:
"Shop Now for Exclusive Deals!"
"Grab Your Favorites Before They're Gone!"
"Explore New Arrivals and Treat Yourself Today!"
Subscription Services:
"Subscribe for a Month of Excitement!"
"Unlock Premium Content – Subscribe Now!"
"Join Today and Enjoy Endless Benefits!"
Blog or Content Marketing:
"Read the Full Story Here!"
"Discover Expert Tips – Click to Learn More!"
"Subscribe for Weekly Insights and Updates!"
Social Media:
"Like, Share, and Spread the Love!"
"Join the Conversation – Comment Below!"
"Follow for Daily Inspiration and Updates!"
Event Promotion:
"RSVP Now to Secure Your Spot!"
"Get Your Tickets Before They Sell Out!"
"Don't Miss Out – Register Today!"
Email Marketing:
"Claim Your Exclusive Discount Now!"
"Open for a Special Surprise Inside!"
"Click to Access Your Limited-Time Offer!"
Lead Generation:
"Download Your Free eBook Today!"
"Unlock Your Free Trial – Sign Up Now!"
"Get a Personalized Quote – Start Here!"
Contests and Giveaways:
"Enter for a Chance to Win Big!"
"Tag a Friend and Enter the Contest!"
"Don't Miss Your Shot – Participate Now!"
Service-based Businesses:
"Book Your Appointment – Elevate Your Experience!"
"Request a Consultation for Expert Advice!"
"Start Your Journey to Better [Service] Today!"
Limited-Time Offers:
"Act Fast – Limited Stock Available!"
"Hurry, Sale Ends Tomorrow!"
"Exclusive Deal – Shop Before Midnight!"
The program gave us 20 (yes 20!) blog post ideas for a company specializing in career coaching:
Navigating Career Transitions: A Step-by-Step Guide
Building a Personal Brand for Career Success
Effective Networking Strategies for Career Growth
The Art of Resume Writing: Crafting a Standout CV
Interview Tips and Techniques to Land Your Dream Job
Balancing Work and Life: Strategies for Career Professionals
Negotiation Skills: Getting the Salary You Deserve
The Power of Emotional Intelligence in the Workplace
Overcoming Imposter Syndrome in Your Career
Remote Work Success: Thriving in a Virtual Environment
Identifying and Pursuing Your Passionate Career Path
Mastering Time Management for Career Advancement
Effective Communication Skills for Professional Success
Staying Resilient in the Face of Career Challenges
The Future of Work: Adapting to Technological Changes
Building Leadership Skills at Every Career Stage
Mentorship: A Key Ingredient for Career Growth
Understanding and Leveraging Emotional Intelligence at Work
The Role of Continuous Learning in Career Development
Creating a Personal Development Plan for Career Success
And we got 15 TikTok video ideas for a hypothetical soda brand:
Flavor Challenge: Blindfold Taste Test
Have participants blindfolded and try to guess the different soda flavors in a taste test challenge.
Mixology Madness: DIY Soda Cocktails
Show creative and easy-to-make soda-based cocktails or mocktails that viewers can try at home.
Fizz Explosion Experiment
Conduct a science experiment demonstrating the fizziness of your sodas. Drop candies into different sodas and watch the fizzy reactions.
Soda Pairing with Snacks
Suggest and showcase perfect snack pairings with your different soda flavors. Make it fun and visually appealing.
Soda Chugging Contest
Host a lighthearted chugging contest with your sodas and encourage users to share their own videos attempting the challenge.
Soda Art Challenge
Encourage users to get creative by using your sodas to create art or designs. This could involve pouring sodas into different glasses to form a pattern.
Throwback Thursday: Vintage Soda Ads Remake
Recreate or parody vintage soda advertisements in a humorous or modern way.
Soda Pong Tournament
Create a soda pong tournament using your sodas. It's a playful and interactive way to engage the audience.
Day in the Life of a Soda Lover
Follow someone's day, emphasizing their love for your sodas. Showcase moments where your sodas fit into their routine.
Soda Can Flip Challenge
Challenge users to try flipping and catching a soda can in creative and challenging ways.
Soda Hacks and Tips
Share unconventional uses or hacks involving your sodas, like using them in recipes or for cleaning.
Soda Taste Map Challenge
Create a map with different regions representing your soda flavors and ask viewers to vote for their favorite region.
Soda Bottle Bowling
Set up a bowling game using your soda bottles as pins and a ball. Encourage users to share their own attempts.
Soda ASMR: Relaxing Pouring Sounds
Showcase the satisfying sounds of opening and pouring your sodas in a visually appealing way.
Soda Trivia: Fun Facts About Your Brand
Share interesting trivia and facts about your soda brand in a visually engaging format.
Log into ChatGPT and start playing around with idea generation for your brand!
See? AI is truly an amazing (and ever-evolving) tool. But that doesn’t mean it’s without its faults. Here are Media À La Carte’s best practices for using AI in your social media marketing strategy:
6 Best Practices For Using AI In Your Social Media Marketing Strategy
1. Think of AI as your launching pad
Instead of relying on AI to create all your content, use the tool for idea generation so you and your team can build and finesse upon a creative foundation. AI doesn’t know your brand as well as you do, so you need to make sure whatever AI tools and techniques you use amplify your brand’s mission, aesthetics, and goals. We’re not of the mindset that AI should replace jobs, but that they will shift where we focus our energy and therefore should make work much more efficient.
2. Review all content before publishing
AI derives its creations from text, visuals, audio, and other media already on the Internet. That doesn’t necessarily mean everything is accurate, however. Always go over your AI content generation for errors in information and brand aesthetics/verbiage or accidental copyright issues like plagiarism.
3. Adhere to compliance and data privacy
If you’re using AI for social media advertising or analytics, ensure your company maintains proper security measures to ensure users’ data privacy and safety.
4. Be transparent about AI usage
Modern audiences (especially Gen Z) appreciate authenticity and transparency. That’s why it might be a good idea to share that you’re using AI in your visual or textual social media content. Add it to your copy, as a watermark on your image, or as a hashtag in your comments section (#madewithAI).
5. Have an “AI expert” on your team
AI is changing every single day, so it’s critical to have someone on your staff who is staying up-to-date on the new technology and legalities surrounding AI.
6. Dive in!
You’re never going to feel fully ready or like you know ‘enough’ to master AI. But that doesn’t mean you can’t start small. Play around with caption copy on ChatGPT or OwlyWriterAI and design creation in Canva before you publish anything publicly. Once you get the hang of the programs, you’ll see how much time and energy AI can help you save—when you use it effectively, of course!
We know this might still feel scary. Of course it does! It’s something many of us have never done before. Luckily, you’ve got Media À La Carte on your team and we can’t wait to show you all the ways AI can better your business. Schedule a discovery call today to learn more.
