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AI and Social Media - Our Favorite Ways to Work Smarter Using AI

AI is here whether you’re ready for it or not. But if you’re still a non-believer, we have a few reasons that might get you on board (at least, when it comes to social media marketing!). Here are 8 of our current favorite AI tools to optimize your social media marketing:


8 of Our Favorite AI Tools for Social Media Marketing


1. Submagic is an AI too used to create dynamic captions for Reels & Tiktok in just one click. You simply upload your video, choose your language, and the captions will be generated automatically for you. They have templates you can choose from and everything is customizable to make the process as easy as possible from the color to the font or even the overall style.


2. ChatGPT isn’t just for content generation (though it did help give us ideas for this post). ChatGPT can also be used for crafting careful responses to DMs and comments, providing personalized customer service, understanding social media trend analysis, analyzing data, and more. While ChatGPT can save your brand a lot of time and money, it’s important not to lose the human side of your brand. Always work in tandem with AI rather than letting it take over, thereby losing your connection with your audience and purpose.


3. Canva’s AI Image Builder utilizes Magic Media’s text to image, DALL·E by OpenAI, and Imagen by Google Cloud to create the visual of your dreams. Simply type your description into the app and generate an image or video creation of your very own. This feature is a game changer for smaller businesses who don’t have big budgets for graphic design and production photography. 


4. Canva’s AI Background Remover lets you isolate specific subjects or objects in an image by removing the background. Simply upload your photo and watch the AI technology work its magic. Afterwards, you can continue to edit your image, add a new background, or apply different special effects before downloading your finished project. Always remember to get proper permission if you’re using (especially editing) an image you don’t already own.


5. Hootsuite’s Caption Generator has you simply choose a language (English, German, Spanish, French, or Italian) plug in a subject, pick a tone (i.e. persuasive, Real Housewife, VSCO girl, LinkedIn bro, optimistic soccer coach, and so many more), include some key words and voila! You’ll immediately get a handful of caption options that you can build off of.


6. Acrolinx ensures that everything you post aligns with your brand’s tone, messaging, grammar, and more by highlighting words or phrases that feel ‘off-brand.’ Essentially, Acrolinx scores your writing against your style guide. Less drafting means more time to work on other areas of your business.


7. Diffusion creates the audio you can’t seem to find for your reel. Type in what you’re looking for and the app will generate a song, monologue, noise, or any other audio you need.


8. Speaking of audio, Murf is a text-to-speech AI app that features over 120 voices in more than 20 different languages. Save time and money hiring and training a voiceover artist. Simply input your script and then add voiceover to your reel, commercial, or TikTok video with the click of a button.



AI is enabling us to work smarter, not harder. Even small brands can create top quality content and provide optimal customer service with the help of AI. But don’t let this incredible tool overpower the human-centered nature of your brand. That’s what your audience is connected to. Without reviewing and editing your AI posts for errors in content or tone, you’ll lose brand trust and authenticity. We’re already seeing brands with content that ‘looks’ so AI. Don’t fall prey to the easy way out. Work with AI to create your best content yet!



Still befuddled or skeptical of AI? We’d love to chat with you about how AI can better your social media marketing experience. Click here to schedule a discovery call with Media À La Carte today!