Updated: Sep 20, 2020
Facebook’s announcement on September 9th shook the digital advertising world. Facebook is going to limit the number of ads a company can run at once starting in February 2021.
The bad news - this is going to majorly change the way big corporations spend their ad dollars. The good news - it probably won’t affect your ad spending on Facebook at all, and according to Facebook, it might even make your ads more effective.
Facebook is implementing these new rules because of their digital marketing tool they call the “learning phase”. When an ad is first created, it goes into the learning phase of Facebook’s algorithm. During this phase, three important sets of data are collected:
who interacts with your ad
how they interact with your ad
if that interaction was your desired result from the ad