Boosted Posts vs Meta Ads - Which Should You Choose?
Boosted posts and Meta ads…What exactly is the difference? And when should you choose one over the other? We’re here to break it all down...
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Comparing Facebook, Instagram, and TikTok for Small Business Promotion
We know you only have so much time in the day to dedicate to social media marketing. You have a business to run, after all. That’s why...
Social Media Is the New Search EngineÂ
Google who? Social media has become the new search engine. Both Millennials and Gen Z are flocking to Instagram and TikTok for the latest...
Which Social Media Platforms Does Your Business Need?
It’s no surprise that nowadays social media is a critical component of brand management. Not only is it a means of marketing, but it also...
How to Auto - Post Your Instagram Stories for Free
Social media scheduling apps are essential for consistency on your social channels. Our favorite schedulers are Later and Planoly - we...
How to Use Social Media for Your Small Business
Social media is a non negotiable for businesses, no matter the size. Our lives are online, and if you aren’t willing to meet your...
What is a Sales Funnel?
A sales funnel is one of the most essential concepts for business growth, and you can turn your social media into one massive sales...
What is Clubhouse?
Have you been seeing posts offering invites to the app Clubhouse? We’ve offered invites to Clubhouse before. Wonder what all the buzz is...
How to Pick Your Brand Colors
Here's a fact you need to know: "Research reveals people make a subconscious judgment about a person, environment, or product within 90...
How Social Media is Responding to the Riots at the U.S. Capitol
January 6th will live as a dark day in our nation’s history. As a nation, we’re still collectively trying to process what occurred....
The Instagram Algorithm Broken Down
Originally, Instagram showed posts to users in the chronological order they were posted - no algorithm involved. But ever since Instagram...
What the New Apple Rules Mean for Ads for Your Business
Apple has been rolling out a new feature with their most recent update. Have you seen something similar to this pop up on your iPhone...
Getting Started Building Your Personal Brand
It feels like the whole world went completely digital circa March 2020, making online branding more important than ever before. Having a...
Complete Guide to Holiday Content for Your Business
Can you believe it's already November? Neither can we. It's almost Thanksgiving, which means the holiday season is upon us. If you...
How Social Media Apps Are Built to be Addictive + How You Can Leverage It To Grow Your Brand
How often do you get on your phone, look up, and realize 30 minutes have passed? Yeah. Us too. Social media is built to keep us scrolling...
Does User Generated Content Really Work?
User Generated Content (UGC) is content—reviews, photos, videos, images, fan art etc.—created by people, rather than brands. If you’ve...
Social Media Steps Up to Ban Misinformation
On October 14 the New York Post shared a story that claimed Hunter Biden (son of Presidential candidate Joe Biden) dropped off his...
Facebook is Cracking Down on Conspiracies
You might remember back in January (which feels like both yesterday and forever ago, if you ask us) when Facebook came under fire for...
Social Media + Your Mental Health
Unless you have incredible self-control, chances are you've found yourself looking at screens a lot more during the pandemic. Much of...
Facebook Limits Ad Spend for Big Companies
Facebook’s announcement on September 9th shook the digital advertising world. Facebook is going to limit the number of ads companies...
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