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How to Auto - Post Your Instagram Stories for Free

Social media scheduling apps are essential for consistency on your social channels. Our favorite schedulers are Later and Planoly - we use them for our socials and for our clients' socials. Downsides? Both apps cost money, and they don't allow you to autopost carousels or Instagram Stories. This makes you have to stop your work flow to ensure your stories get published at the right time. But no more! Thanks to Facebook Business Suite, you can now schedule your Instagram Stori

How to Use Social Media for Your Small Business

Social media is a non negotiable for businesses, no matter the size. Our lives are online, and if you aren’t willing to meet your customers where they’re at, you’ll be missing moments of connection with your current customers and losing out on potential customers. Social media is a vast world, and if you're already running your small business, social media can feel very daunting. Here are our tips for how to get started if you don't have the budget to hire a social media mana

What is a Sales Funnel?

A sales funnel is one of the most essential concepts for business growth, and you can turn your social media into one massive sales funnel. But what is a sales funnel? A sales funnel is each step a customer takes on their way to purchasing a product or service. For a store like Target, the sales funnel begins with people walking by the store. When someone walks into Target, they’ve reached the next level of the sales funnel. When they start to look through a rack of sweaters,

What is Clubhouse?

Have you been seeing posts offering invites to the app Clubhouse? We’ve offered invites to Clubhouse before. Wonder what all the buzz is about? Have you tried to join Clubhouse, and the app won’t let you move past creating a username? We have the info on this up and coming social media platform. What Is It? Clubhouse is an invite only audio based social media platform. They call themselves “a new type of social product based on voice [that] allows people everywhere to talk,

The Ins and Outs of Instagram Reels Shopping

Finally! Shopping has arrived on Reels. The roll out of this feature started in December of 2020, but like most Instagram features - it’s taken Instagram a while to give this feature to the public at large. Instagram is definitely playing catch up with TikTok - who introduced shopping directly from videos back in November of 2020. Adding shopping to Reels was certainly a response to TikTok’s move of allowing users with Shopify accounts to add products directly to in-feed vide

How to Pick Your Brand Colors

Here's a fact you need to know: "Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone." Whether you're creating a personal brand or a business, there's no question that the colors you choose to associate yourself with will cause people to make a "subconscious judgement" about you. But how do you choose those colors?! Read on to f

How Social Media is Responding to the Riots at the U.S. Capitol

January 6th will live as a dark day in our nation’s history. As a nation, we’re still collectively trying to process what occurred. Social media played a massive part in the organization of the riots. The three biggest players were Twitter, Facebook, and Parler. Let’s take a look in the roles they’re currently playing in the aftermath of the attack on America’s capitol. Twitter Unless you’ve been living under a rock, you know that Twitter disabled President Trump’s Twitter ac

The Instagram Algorithm Broken Down

Originally, Instagram showed posts to users in the chronological order they were posted - no algorithm involved. But ever since Instagram did away with the traditional timeline following an actual timeline, we’ve all been at the mercy of the ever changing algorithm. We’re going to explain how to deal with the algorithm in 2021, specialized in three main forms of posting - feed posts, reels, and stories. Traditional Feed Posts There are 5 major factors that go into how your fe

What the New Apple Rules Mean for Ads for Your Business

Apple has been rolling out a new feature with their most recent update. Have you seen something similar to this pop up on your iPhone recently? Apple has taken this step to ensure privacy for users that use apps that are sold in the App Store (which, spoiler alert, is every single app on an iPhone). Many people are applauding Apple's choice to require apps to get consent before they track a user's data. Apple has turned something that was once buried deep in the Terms and Con

Getting Started Building Your Personal Brand

It feels like the whole world went completely digital circa March 2020, making online branding more important than ever before. Having a strong brand identity creates recognition and trust between your brand and your audience. It's especially important right now when all you have to promote yourself is your online presence. Getting clear on your who, what, why and your aesthetic can help you look more legitimate, professional, and build your following online. We've helped cou

Complete Guide to Holiday Content for Your Business

Can you believe it's already November? Neither can we. It's almost Thanksgiving, which means the holiday season is upon us. If you haven't made a plan for your social media holiday content, you need to start now. We have the best advice for how to make your holiday content stand out from the crowd. Create a Content Calendar Creating a holiday content calendar is the most important step to help you navigate posting around the holidays. Lay out all the big holiday dates you nee

How Social Media Apps Are Built to be Addictive + How You Can Leverage It To Grow Your Brand

How often do you get on your phone, look up, and realize 30 minutes have passed? Yeah. Us too. Social media is built to keep us scrolling for as long as possible. In 2006, the “infinite scroll feature” was developed. Notice how you never get to the bottom of your Instagram feed? That’s on purpose.Our brain don’t have time to catch up with our bodies' impulse to scroll. “We’re hardwired to find social interactions rewarding,” said Dar Meshi, a cognitive neuroscientist at Michi

Does User Generated Content Really Work?

User Generated Content (UGC) is content—reviews, photos, videos, images, fan art etc.—created by people, rather than brands. If you’ve spent any time scrolling on social media, you’ve seen UGC. You’ve probably even participated in it without realizing. Do you remember Starbucks’s #RedCupContest that comes around every December? Every photo posted of a red Starbucks cup is advertising content that Starbucks didn’t have to create, and they also didn’t have to pay to get it on y

Social Media Steps Up to Ban Misinformation

On October 14 the New York Post shared a story that claimed Hunter Biden (son of Presidential candidate Joe Biden) dropped off his computer at a repair shop, never picked it up, and emails were discovered on the laptop that offered to introduce a Ukrainian businessman to Hunter’s father (who was then VP). The Post described this story as a “smoking gun”. It was salacious and exciting. But outside reporters immediately started to speak out against the story saying there was no

Facebook is Cracking Down on Conspiracies

You might remember back in January (which feels like both yesterday and forever ago, if you ask us) when Facebook came under fire for refusing to ban political ads that contained lies. Facebook has been walking a careful line when it comes to controlling the content on their site, much to the anger of many of their users. Facebook has even allowed advertisers to specifically market to users with pro-Nazi views … yikes. They’ve taken baby steps to fix things, but their action

Social Media + Your Mental Health

Unless you have incredible self-control, chances are you've found yourself looking at screens a lot more during the pandemic. Much of that time has probably been spent scrolling Instagram, Facebook, and Twitter. Usage of these apps has skyrocketed up 40% during the pandemic. Social media is our window to the world, right now more than ever before. Being able to connect with friends and family when we aren’t able to see them in person is a huge blessing. But that blessing can

Facebook Limits Ad Spend for Big Companies

Facebook’s announcement on September 9th shook the digital advertising world. Facebook is going to limit the number of ads companies...

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