Out of all the social media platforms, TikTok probably has the most complex and curated algorithm. It’s uncanny how your “For You Page" is inundated with individualized content just for you—wellness trends, how-to videos, kitchen hacks, beauty products, fashion dupes, and yes, even those silly cat videos. As a creator, you want to do everything you can to make the algorithm work in your favor so that your videos get in front of potential clients and customers.
On TikTok, a “view” is counted the second your video starts playing on a user’s phone (and although viewers don’t need to watch it until the end for the “view” to count, TikTok does prioritize videos that are more often watched to completion). Each time a user loops or replays the video racks up another ‘view’ (but watching it over and over yourself does not count).
And, while you can technically buy TikTok “views” (just like how you can buy followers on Instagram), this is not recommended. Even though your “views” might go up for a time, your engagement (comments, likes, shares, and follows) will decline in proportion. And that will translate to poor sales/low client acquisition.
The key to increased “views” and lasting engagement is to be strategic and authentic. Here are our top 8 tips for maximizing your “views” on TikTok:
8 Tips for Maximizing Views on TikTok
1. Follow the trends.
Using trending songs and spoken audio can actually up your viewership. When a song or audio is trending, the TikTok algorithm pushes content that is participating in that trend to more users because it knows that it will keep users on the app longer than other content. Additionally, when someone clicks on the audio, your video will appear in the greater feed of all TikToks featuring that particular sound. Plus, since TikTok sounds are usually memorable, applying one to your own content will make viewers remember your product, service, or brand. And for reference, 61% of TikTok users said they like when brands participate in trends.
2. Embrace collaboration.
TikTok offers features that let you build, engage with, comment on, or expand upon other creators’ content. You can do this by dueting (making a side-by-side video) and stitching (playing a clip of a video and then commenting on it) videos that already exist. You can also reach out to other creators and brands (ideally ones that align with your brand purpose or target audience) to create a partnered video and publicize it across both channels to reach more people. Check out this how-to guide for some of TikTok’s signature editing features.
3. Keep it short.
Technically, TikTok can support videos up to 10 minutes long. But, short, simple, and straightforward content is often the most memorable (plus, it boosts your completion rate and makes viewers more likely to loop the content over and over).
4. Curate playlists.
One issue with TikTok is that it can be challenging for users to find a specific video in a creator’s long feed of content (that’s also why headings on video thumbnails are so helpful). Curating defined playlists can help followers to find the videos they want to see.
5. Set up a Creator or Business Account.
Even though these types of “registered” accounts don’t necessarily get bumped up on users’ For You Pages, they allow you to see detailed metrics from your content (and signing up for the Creator Fund can help you start earning money based on your views). Analyzing these insights can help you create more content that resonates and engages your audience. Here’s a great piece about understanding your TikTok analytics.
6. Strategize hashtags.
While TikTok used to limit captions to 300 characters (including hashtags), it recently increased that limit to 2,200 characters (this caption length is slowly rolling out to all accounts). Still, just like on other social media platforms, it is critical for your hashtag choices to be carefully selected for the audience you want to attract. While more generic/trending hashtags can up your views, niche hashtags (like #nashvillerestaurants or #atlantaweddingphotographer) can better target your unique audience. Combining broad and niche hashtags will help your videos work the TikTok algorithm on both a macro and micro level.
7. Keep up the content.
Unlike some of the other social platforms, TikTok recommends that creators post 1-4x per day. Producing fresh, diverse, and engaging content with attract and build your audience while also providing you with data as to what videos perform the best.
8. Make yourself known!
Your current fans and followers might not know you have a TikTok. Make sure your TikTok is linked on your website and in email marketing. Also don’t be afraid to share a few TikToks on your other channels (like Instagram and Facebook) to encourage people to give you a follow on TikTok.
If you're feeling overwhelmed by what it takes to keep up with TikTok trends and create/edit enough content to be competitive on the app, did you know that we offer a TikTok Planning & Editing service? We source the trends, send you filming assignments, and then edit your footage for you. We take the guesswork out of it, so you can focus on your business. Reach out about this service here.