It’s a brand new year and we’ve got a hunch that one of your business goals is to grow your social media presence in 2024. Here are our top 10 tips for growing on social:
Our 10 Top Tips For Growing On Social in 2024
1. Get to know your audience
We’ve said this a million times, but it’s worth repeating…It’s critical for you to understand who your audience is. What are their demographics—their age range, gender, location, level of schooling, marital status, etc.? And what are their psychographics—their behaviors, interests, and beliefs? The combination of these two areas will help you create a persona (or several) that represent your ‘ideal’ client or customer. This can be helpful when creating new offerings or launching a new marketing campaign. Ask yourself, “Would this resonate with our persona? Why or why not?” The better you understand your target audience on a holistic level, the better your marketing efforts will be.
Posting consistent content (either daily or several times per week depending on the social media platform) helps you stay visible to your audience and boosts your chances of landing on the Explore page. Laying out your content 2-4 weeks in advance will help you to strategically schedule your posts rather than scramble at the last minute. Use a social media management app like Planoly to plan your content in advance and schedule posts at consistent intervals (i.e. every Tuesday at 7pm).
3. Engage with your followers
Social media is social. It’s not a one-way street. Brands also need to engage with their followers for the system to work at its top potential. Respond quickly and professionally to comments, questions, direct messages, and tags. And here’s a little reminder on how to deal with negative comments on social media.