Microtrends are small, niche trends that emerge and gain traction within specific communities. And they’re redefining marketing in...

Social media marketing does not have to cost an arm and a leg. Even though we’d love for you to use a boutique social media agency like...

Social media is a part of our everyday lives, but do we really understand the psychology of social media? Sure, there’s the connecting...

Being a social media manager is not an easy job, yet the role is now one of the most important members of a brand’s marketing team. A...

Is your social media working? If you can’t help but wonder, Is it worth it? There’s a way to find out! Return on investment (ROI) is the...

“Brand reputation, brand reputation. Oh, you and me will build some brand reputation!” Just like Taylor Swift says, you want your brand...

Move over Instagram! Did you know Pinterest can be an equally lucrative app for brands? If your brand offers a visually-compelling...

Yes, social media is about connection, but it is also SO about influencing behavior. Think about the intricate social media algorithms,...

You’ve heard the terms ‘marketing’ and ‘branding’ thrown around interchangeably. But what exactly is the difference between the two? And...

While AI can sometimes seem like a god-send, it’s important that you humanize your content. You want to be able to use AI while...

As Taylor Swift would say, “Are you ready for it?” Hope so, because we’re diving into 8 ways YOU can beat the Instagram algorithm in...

Boosted posts and Meta ads…What exactly is the difference? And when should you choose one over the other? We’re here to break it all down...

Ok, so you’ve got your social media content strategy down. But now you’re ready for level 2.0 — optimizing your social media ad strategy....

AI is here whether you’re ready for it or not. But if you’re still a non-believer, we have a few reasons that might get you on board (at...

Organic reach is great but is it getting you to where you want to be? There’s so much emphasis on organic reach…on hacking the algorithm,...

Has your content ever gone viral? Ours has (#humblebrag). When content ‘goes viral,’ it rapidly gains attention, engagement, and shares...

This week we’re talking about all things ad spending—the $$ paid for advertising on social media. If you’re a social media user yourself,...

If you’re not selling on social media, you’re missing out. Sales on social can be an extremely effective means of boosting your overall...

Without a social media strategy, your brand is like a car without a map (not even GoogleMaps). Your social media strategy is essentially...

As the holiday season comes upon us, it is critical for brands to work out a monthly social media content plan backed by STRATEGY....