9 Reasons Why You're Engagement is DroppingHelp! Our engagement is down! Don’t freak out. Brands are seeing a drop in social media engagement across the board. Here are 9 reasons...
How To Implement a Hashtag StrategyBelieve it or not, hashtags are still relevant in today’s digital landscape. Hashtags are keywords or phrases delineated with a hash...
What Is Ephemeral Content?ephemeral: (noun) something that lasts a very short time Short-lived content isn’t worth it in the big picture of social media marketing,...
How to Use UGC to Market Your Brand OrganicallyIf we were to come up with a word that sums up 2023, we’d choose AUTHENTICITY. Gone are the days of impressive follower counts, idolized...
How to Market to Generation AlphaIt’s time to start thinking about Gen Alpha—yes, already! Gen what? Gen Alpha. Each generation (of approximately 20 years) exemplifies...
What is a Micro-Influencer?An influencer is a person who has the power to sway the purchasing decisions of others based on their knowledge, experience, or authority...