With TikTok's future on the fringe, Instagram's introduction of reels, and the D'Amelio sisters signing with Triller (TikTok's newest competitor), a lot has been happening lately in the social media landscape. We know, it can be hard to keep up! So we're sorting through the fluff and guiding you towards what you should be focusing on. Here's everything you need to know be successful this fall on social media.
Look at Data Differently
Chasing likes? Trying to get that number up in the thousands? Dreaming about getting that letter K next to your following number? News flash … it's (finally) time to stop worrying about that number.
This fall, social media managers are looking at data in a whole new way. It's all about engagement. In an overly saturated market where everyone is an influencer; comments, engagement, and actions taken on a post are the new gold. It can be hard to grow your following but having high engagement can create the biggest ROI. A surge in likes doesn’t always lead to long term audience engagement. Make sure your priority is answering comments and DMs quickly. Include those CTAs in your captions. Make your audience know you care about more than just their double tap on your photo. Drive engagement, grow your business.
Involve Your Audience
So how have brands been successfully showing they care? They are engaging their followers at every turn in new and unique ways. Social media users love a “challenge”. Create challenges with specific hashtags for your followers to use. Say you’re a florist with a company called Floral Ferns? Ask your followers to create their own fall themed floral arrangements and post them with the hashtag #FallingintoFloralFerns. Watch the engagement roll in while you do … nothing but sit back and enjoy the creativity of your followers. Offer giveaways to followers who comment on and share your posts - but here’s the trick. Ask them for more than just tagging a friend on the post. Ask them their favorite local coffee shop or what book recently inspired them. And when they comment - respond. Don’t chase vanity metrics. Chase conversations.