#tiktok

How to Get Your Videos on TikTok's FYP

If you're trying to grow on TikTok, getting your videos on the FYP is the only goal. Why? The FYP does a brilliant job of getting your content in front of your ideal audience. While some videos do go viral to almost all of TikTok, most go viral within a niche. This is GREAT for brands and businesses. Unlike Instagram, where you hope you're one of the chosen few who make it into the "Suggested" section of the Home page, every time you post on TikTok you have the chance to get

Top TikTok Trends for April 2022

We're bringing you a round up of our favorite trends so far in the month of April. These trends are all easily adaptable to any niche or industry - just the way we like them. 1. Rotoscope Filter + Never Dull Gypsy in My Mind Sound Use this trend to show 2 different perspectives on something. PS - the filter automatically kicks in when you nod your head and start dancing. It doesn't do the dancing for you, as some creators have found out in a very viral way. 2. "This is perfec

NEW Instagram Feeds Explained: What's the Difference Between Home, Following, and Favorites

On Friday, Instagram dropped some big news through their leader Adam Mosseri. Instagram has officially rolled out the new feed experience to every user. If you open your fully updated Instagram app right now, you should be able to tap on the word Instagram in the top left corner and switch from your Home feed to your Following feed and your Favorites feed. Let's break down what these new changes mean for your experience as an Instagram user and what they mean for how your bra

Top TikTok Trends for March 2022

Don't have the time to search for the best TikTok trends to adapt to your niche this month? We've got you covered. Try these out ASAP so you don't miss the trend. 1. "I'm not a person." This is a pet centered trend, and we all know that pet content is fire on socials. Use a clip of yourself venting to your pet about something, and then switch to a clip of your pet looking bored or confused when the music says "I'm not a person." 2. "Isn't this easy?" Isn't this lip syncing tr

TikTok Reveals Insane Stats About Sales on the App

Spoiler alert: if you aren't on TikTok yet, the stats TikTok recently revealed are going to convince you that it's time to start marketing on TikTok - especially if you have a product that millennials and the generations below would be interested in. TikTok was around well before the pandemic, but the pandemic exploded the app on to our global consciousness. TikTok has over 50 million daily users in the US, meaning that nearly 20% of all internet users in America log on to Ti

A Vertical Stories Feed is Coming to Instagram

Have you noticed anything different when you head to your Instagram Stories to start swiping? Users around the world have been met with a pop up screen that alerts them they'll need to scroll instead of swipe to view their Stories. That's right. Instagram is introducing a vertical feed for Stories. You may be thinking, "I feel like I've seen this somewhere else before." That's because you 100% have. First, you experienced it on TikTok, then Instagram stole it for Reels, and n

The Chronological Feed is Back on Instagram

Instagram has been teasing it for years now, and it's finally here. Instagram is rolling out the option to experience your Instagram feed in chronological order instead of an order decided by the ever powerful Instagram algorithm. We're breaking down what the new feed options are and how they will affect your Instagram experience. On January 5th, Instagram CEO Adam Mosseri announced the new changes rolling out to the Instagram feed. The feed will soon be split into three cate

What Will Instagram Reels Be Like in 2022?

Reels were the biggest Instagram news of 2021. They came on the scene in August of 2020, but it was 2021 when we all saw the full power of Reels take over. Because Reels aren't just shown to accounts that follow you, but instead are suggested to users in a never ending vertical scroll feed, Reels have the potential to make your reach sky rocket. Additionally, reels are the only thing keeping Instagram relevant during the rise and reign of TikTok. We know Reels aren't going an

Instagram says "We're no longer a photo sharing app."

Last week Instagram made some major reveals about their future. The biggest and most shocking reveal was when Instagram CEO Adam Mosseri said the words "We're no longer a photo sharing app" during an Instagram Live on June 30th. WHAT?! Back in 2010 Instagram was created as a place online where you only shared photos, setting it apart from Facebook. So what does this revelation mean for the app and what sort of content will it prioritize now? And most importantly, why did Inst

Everyone Can Now Add a Link to Their TikTok Bio

TikTok has long been known as an innovator in social media. For the last few years, they've been leading the game. But there's one area where they've been annoyingly behind. That area is the classic "link in bio". Adding a link in a TikTok profile's bio was only available to users at random. Some accounts would have access to a link in their bio as soon as they started their account. Some accounts would receive access after hitting a certain number of followers. Some kept pet

TikTok Effects To Try in Your Next Video

Instagram became famous for filters, but TikTok is famous for its effects. Effects are used to add details to the filmography of the video. They can be as simple as filters or as complex as green screens and automatic zooms. These effects draw viewers into the video because they're much more interesting than a single angle shot. To use one of the effects in this blog, simply go to the Discover section of TikTok and type the effects below in the search bar. 1. Face Zoom This e

5 Tricks to Up Your Views on TikTok

Have you been dabbling in TikTok but none of your videos have gained more than 50 or 60 views? It can be discouraging to create content that isn't connecting with your ideal audience. But don't get discouraged! If you're new to TikTok, you might be missing key information that will help your content's views immediately go up. We've collected 5 simple tricks to help you get more views on your TikToks. 1. Use Trending Sounds and Effects The TikTok FYP is mostly full of videos a

TikTok Releases New "Playlist" Feature

Have you ever been scrolling on TikTok and come across a video where the story doesn't finish or the "reveal" of a before and after is in a second video? Then you swipe to the poster's profile to see the next video ... but you can't find it anywhere. This has been frustrating TikTok users since the app's creation. Because the algorithm pushes older videos that are gaining traction again, your FYP can be showing you TikTok's from months ago - making it impossible to scroll bac

How to Use Instagram's Remix Feature

TikTok breeds creativity in a way that Reels hasn’t been able to capture yet. TikTok has always allowed users to “Duet” another user’s video, adding their own reactions, thoughts, and content to the original post. Reels has finally added their version of Duets called “Remix.” This is a big win for Instagram Reels users, and it’s certain to make the platform more creative and collaborative. But how to use Remix? We’ve got you covered. Enable or Disable Remixing on Your Reels I

3 TikTok Trends to Adapt to Your Niche ASAP

Trends tend to start on TikTok and then eventually work their way over to Instagram Reels. If you jump on a trend early on TikTok, you'll be able to repurpose that content in a couple of weeks (sometimes months, if we're being honest) on Instagram Reels when the trend makes its way to Instagram. Here are three hot trends that you should get up on your TikTok ASAP. 1. Bongola Bongo ChaChaCha This one is an easy comparison of what you expected to what you're experiencing now. M

How to get on TikTok's For You Page

The For You Page is to TikTok as the Explore page is to Instagram. The major difference is that you land on the For You Page right when you enter the app, as opposed to clicking over to it like the Explore page on Instagram. In fact, you can even scroll the For You Page (FYP) before you even create a TikTok account. This “in your face” accessibility makes the FYP a place that any content creator wants to end up. The beauty is, you don’t need a lot of followers to be featured

Best Captioning Apps for Reels & TikToks

We all know that inclusivity and accessibility are important online. Adding captions to your Reels and TikToks is a great way to join in the movement towards making social media a place where everyone is welcome. But transcribing all of your videos and then creating captions with TikTok or Instagram's editing features is extremely time consuming. It's definitely time for TikTok and Instagram to add this as an automatic feature to their apps, and Instagram is slowly testing ou

TikTok Drops an Incredible New Feature

If you've read any of our blogs about social media management and effective content creation, you know we are big fans of scheduling content ahead of time. We use the service Planoly for most of our clients, but we've also dabbled in Later and Hootsuite. All of these services have been missing one thing - TikTok scheduling with autopost. But TikTok itself just took the lead by releasing a scheduler of their own! Now when you view TikTok on your desktop, you'll see an upload b

How to Batch Instagram Reels and TikToks

Short form videos are taking over the internet. If you aren't making them, you're falling behind. TikToks can be up to 60 seconds long, and Reels can be up to 30 seconds long. Many of the most viral videos on both platforms only last about 15 seconds. So you want to make a 15 second video to post? Alright. Think of a concept, write out the shots you need to capture, pick out an outfit, put on your makeup (if it supports your brand/image online - there is no make up requiremen

How to Use Social Media for Your Small Business

Social media is a non negotiable for businesses, no matter the size. Our lives are online, and if you aren’t willing to meet your customers where they’re at, you’ll be missing moments of connection with your current customers and losing out on potential customers. Social media is a vast world, and if you're already running your small business, social media can feel very daunting. Here are our tips for how to get started if you don't have the budget to hire a social media mana

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