Pros and Cons of Having “You” Be Central to Your Business's BrandingSo you’re ready to launch your own business. Congratulations! You’ve put so much work into this baby and you’re finally ready to share it...
How to Market to Gen Z in 2023For decades Baby Boomers, Generation X, and Millennials dominated the consumer scene. Today, a “new” generation—Gen Z—is rising in the...
2023 Marketing Trends You DON'T Want to MissWith a new year comes new technology, trends, and tests in every industry. And in any field, experts must stay aware of and attuned to...
Does My Business Need a Blog?The short answer? Yes! Blogs aren’t just those personal web-diaries that were uber popular in the early 2000s. For businesses today, a...
Why You Should Use Email Marketing for Your BusinessThe average person receives over 100 emails per day! And as a consumer, it’s easy to feel annoyed with brands that seem to incessantly...
How to Prep Your Socials for the 2022 Holiday Shopping SeasonYou might be thinking, "It's only October, and I'm still drinking my first PSL. Chill out with the holiday talk!" Yeah, we know. But now...
How to Reevaluate Your Brand ColorsYour brand colors are more than just an aesthetic choice. Here's a fact you need to know: "Research reveals people make a subconscious...
What is a Micro-Influencer?If you’re on social media, I’m sure you’ve seen people try to get you to buy something. Whether it’s on the macro influencing or micro...
TikTok Is a Small Business Building PlatformThe digital age is giving traditional advertising a run for its money. The days of cheesy TV ads are changing into more engaging...