It’s a brand new year and we’ve got a hunch that one of your business goals is to grow  your social media presence in 2024. Here are our...

If you’re not selling on social media, you’re missing out. Sales on social can be an extremely effective means of boosting your overall...

Without a social media strategy, your brand is like a car without a map (not even GoogleMaps). Your social media strategy is essentially...

As the holiday season comes upon us, it is critical for brands to work out a monthly social media content plan backed by STRATEGY....

Ever wondered what the four most effective types of Instagram content are? **Spoiler alert** Not everything has to be a sales push. When...

Sure, storytelling is important for news or magazine articles, but is it really necessary when it comes to social media? Our answer? YES....

Help! Our engagement is down! Don’t freak out. Brands are seeing a drop in social media engagement across the board. Here are 9 reasons...

This week we’re talking Instagram algorithms—yes, algorithmS. A lot has changed since Instagram first launched in 2010, and it’s...

Believe it or not, hashtags are still relevant in today’s digital landscape. Hashtags are keywords or phrases delineated with a hash...

ephemeral: (noun) something that lasts a very short time Short-lived content isn’t worth it in the big picture of social media marketing,...

If we were to come up with a word that sums up 2023, we’d choose AUTHENTICITY. Gone are the days of impressive follower counts, idolized...

It’s time to start thinking about Gen Alpha—yes, already! Gen what? Gen Alpha. Each generation (of approximately 20 years) exemplifies...

An influencer is a person who has the power to sway the purchasing decisions of others based on their knowledge, experience, or authority...

The leaves haven’t even started changing colors yet (let alone the temperature is still in the 90s!) but it’s already time to start...

You’re a brand new baby business and you’ve set up the most aesthetically pleasing, engaging, valuable Instagram feed. But with only a...

SOS! Your brand is dealing with a social media crisis. What can you do to calm down the chaos and turn things around before getting...

Follower count is SO 2018. Now, we want engagement. No, not the kind where someone gets down on bended knee with a bright, brilliant...

“Do you want to form an alliance with me?” No - we aren't writing a blog about The Office. This week we’re talking about all things...

You’ve probably seen friends sharing Twitter-esque posts to their Instagram stories with a ribbon-like black-and-white background reading...

We’ve hit the halfway mark for 2023 … Can you even believe it? And as time seems to fly by, social media trends and technologies continue...