Ever wondered what the four most effective types of Instagram content are? **Spoiler alert** Not everything has to be a sales push. When...

Sure, storytelling is important for news or magazine articles, but is it really necessary when it comes to social media? Our answer? YES....

Help! Our engagement is down! Don’t freak out. Brands are seeing a drop in social media engagement across the board. Here are 9 reasons...

Believe it or not, hashtags are still relevant in today’s digital landscape. Hashtags are keywords or phrases delineated with a hash...

ephemeral: (noun) something that lasts a very short time Short-lived content isn’t worth it in the big picture of social media marketing,...

If we were to come up with a word that sums up 2023, we’d choose AUTHENTICITY. Gone are the days of impressive follower counts, idolized...

It’s time to start thinking about Gen Alpha—yes, already! Gen what? Gen Alpha. Each generation (of approximately 20 years) exemplifies...

An influencer is a person who has the power to sway the purchasing decisions of others based on their knowledge, experience, or authority...