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Why You Should Use Email Marketing for Your Business
The average person receives over 100 emails per day! And as a consumer, it’s easy to feel annoyed with brands that seem to incessantly...


What’s Going on With Twitter’s New Paid Verification Process
With executives and advertisers dropping out left and right, Twitter is looking to its subscription plans for survival. While the state...


Everything You Need To Know About Subscriptions on Instagram
Instagram is all about engagement. And we know it’s critical to connect with your Instagram following—to respond to comments and DMs in a...


5 Unique Ways to Approach Black Friday Marketing
Since 2005, Black Friday has been the busiest shopping day of the year. While customers used to camp outside of stores overnight in the...


5 Reels Ideas to Try This Week
Sometimes the toughest part of content creation is the inspiration to START creating content. We're bringing you 5 ideas that are easy to...


How to Prep Your Socials for the 2022 Holiday Shopping Season
You might be thinking, "It's only October, and I'm still drinking my first PSL. Chill out with the holiday talk!" Yeah, we know. But now...


How Many Hashtags Should You Use on Instagram?
Even though Instagram recently shared that 3-5 hashtags are all you need per post, we've been taking a different approach at Media À La...


Top TikTok Trends for September 2022
After an August full of "It's CORN!", it's time to catch up on what's currently trending on TikTok. These trends are all adaptable to any...


5 TikTok Trends to Try This Week
Hopping on TikTok trends early will help you gain views on the app, and it allows you to work ahead for Instagram. Trends typically begin...


What Did We Learn This Summer? Say Goodbye to MALC's First Cohort of Interns
Our first summer with interns was a smashing success! We had 3 incredibly talented and dedicated college students join our agency this...


How to Reevaluate Your Brand Colors
Your brand colors are more than just an aesthetic choice. Here's a fact you need to know: "Research reveals people make a subconscious...


Gen Z Social Media Terms Explained
Abbreviations and slang are often found on social media, namely TikTok. I’m here to provide a dictionary explaining these terms and shed...


What is a Micro-Influencer?
If you’re on social media, I’m sure you’ve seen people try to get you to buy something. Whether it’s on the macro influencing or micro...


How To Make the Most of Your Instagram Highlights
Instagram Stories Highlights are the first impression people get when they land on your Instagram profile. Many people tap through these...


What Work to Expect as a Social Media Intern
Coming into my summer internship at a social media agency, I didn’t know what to expect. I had worked in social media before, but never...


TikTok Is a Small Business Building Platform
The digital age is giving traditional advertising a run for its money. The days of cheesy TV ads are changing into more engaging...


All Video Posts on Instagram Are Now Reels
Yup. You read that headline correctly. Every video you post on Instagram will now be posted as a reel. On Thursday last week, Adam...


Why Pinterest Is “In” Again From a GenZ Perspective
Let’s talk about Pinterest. I can remember downloading this app while I was in middle school to keep up with what was trending at the...


Top TikTok Trends for July 2022
Check out the hottest TikTok trends of July! 1. "No, thanks." You know we LOVE a Kardashian audio here at Media À La Carte. Make the...


How Brands Can Show Non-Performative Support on Social Media
Because a simple black square will never cut it. Americans have a front-row seat to the negative impacts of a government that does not...