We all know that hopping on trends on Reels is essential for racking up the views on Instagram ... but what if lip syncing doesn't match your branding? Or if you want to share your own educational content that doesn't adapt well to trends? You need to start taking advantage of trending music in the background of your Reels. You'll gain views from the trending music, but you'll have your own message laid over it. Here are 5 trending songs on Instagram Reels that are perfect fo

With the new pressure that's been placed on video content creation on Instagram, savvy social media users should be taking advantage of any low effort Reels trends or video creation hacks. That's why we're so excited about this "Convert to Reel" feature! It's also a brilliant way for Instagram to help transition video resistant users from something they're already conditioned to do (post to their story and add to a highlight) to a relatively new feature (Reels creation). And

With all the recent changes to video on Instagram's platform, we thought we'd help clear up some of the confusion. With the introduction of Reels, the elimination of IGTV, and the plethora of changes made to Instagram Lives in the last 2 years alone, the landscape of video formats on Instagram has never been more confusing to a beginner. What should you be prioritizing? What size is a Reel versus a feed video? How long can an Instagram Story be? We're breaking it all down. 1.

There's still a big misconception out there that to participate in Instagram Reels you have to be willing to dance. That's SO not the case anymore. We've compiled 5 simple reels trends for you to try this week on Instagram. No transitions, no frills - but highly adaptable to any industry or niche. Let's get to it. 1. "You don't have to worry about me ..." This is an easy lip-syncing trend. You can take this trend 2 different ways. Either act like someone said something that o

Have you noticed anything different when you head to your Instagram Stories to start swiping? Users around the world have been met with a pop up screen that alerts them they'll need to scroll instead of swipe to view their Stories. That's right. Instagram is introducing a vertical feed for Stories. You may be thinking, "I feel like I've seen this somewhere else before." That's because you 100% have. First, you experienced it on TikTok, then Instagram stole it for Reels, and n

There's so much Instagram advice out there, and a lot of it is really complicated. We're here to keep it simple. We're giving you 3 basic steps for Instagram success and how to achieve them. We all want to level up in this new year, so let's do it together. 1. Reach New Audiences If you want to grow on Instagram, you can't just wish and hope that people will stumble across your profile. You have to be creating content that will draw people in and gain the largest reach possib

Reels were the biggest Instagram news of 2021. They came on the scene in August of 2020, but it was 2021 when we all saw the full power of Reels take over. Because Reels aren't just shown to accounts that follow you, but instead are suggested to users in a never ending vertical scroll feed, Reels have the potential to make your reach sky rocket. Additionally, reels are the only thing keeping Instagram relevant during the rise and reign of TikTok. We know Reels aren't going an

According to an announcement from Instagram's @creators account, as of October 6th IGTV is phasing out of all Instagram profiles. Instagram CEO Adam Mosseri has made it clear that Instagram is no longer a photo sharing app, making it clear that video is Instagram's new focus. Putting all of Instagram's long form videos in one place is a quick way to simplify Instagram's video experience, and help set Reels uniquely apart from other content on the platform. What does this swit

Reels are currently the number one method for organic growth on Instagram. We've seen our reach and our clients' reach skyrocket from implementing quality Instagram Reels strategies. Unfortunately, Instagram still isn't sharing insights for Reels, so developing an Instagram Reels strategy from scratch for a client can kind of feel like walking around in the dark. Luckily, Instagram just revealed how their Instagram Reels algorithm is ranking reels - so we have a new set of to

With Instagram's announcement that the app will no longer be a photo sharing platform, you might be stressed about how to start pumping out video content. At Media A La Carte, we're all about finding the path of least resistance to achieve your goals. Here are 3 easy Reels ideas you can create today with minimal effort, keeping you ahead of Instagram's video curve. 1. Ask a Question To Drive Engagement This one is seriously so easy. Pick a trending song or soundbite. Get dres

Last week Instagram made some major reveals about their future. The biggest and most shocking reveal was when Instagram CEO Adam Mosseri said the words "We're no longer a photo sharing app" during an Instagram Live on June 30th. WHAT?! Back in 2010 Instagram was created as a place online where you only shared photos, setting it apart from Facebook. So what does this revelation mean for the app and what sort of content will it prioritize now? And most importantly, why did Inst

Instagram became famous for filters, but TikTok is famous for its effects. Effects are used to add details to the filmography of the video. They can be as simple as filters or as complex as green screens and automatic zooms. These effects draw viewers into the video because they're much more interesting than a single angle shot. To use one of the effects in this blog, simply go to the Discover section of TikTok and type the effects below in the search bar. 1. Face Zoom This e

TikTok breeds creativity in a way that Reels hasn’t been able to capture yet. TikTok has always allowed users to “Duet” another user’s video, adding their own reactions, thoughts, and content to the original post. Reels has finally added their version of Duets called “Remix.” This is a big win for Instagram Reels users, and it’s certain to make the platform more creative and collaborative. But how to use Remix? We’ve got you covered. Enable or Disable Remixing on Your Reels I

Trends tend to start on TikTok and then eventually work their way over to Instagram Reels. If you jump on a trend early on TikTok, you'll be able to repurpose that content in a couple of weeks (sometimes months, if we're being honest) on Instagram Reels when the trend makes its way to Instagram. Here are three hot trends that you should get up on your TikTok ASAP. 1. Bongola Bongo ChaChaCha This one is an easy comparison of what you expected to what you're experiencing now. M

Reels are essential for growth on Instagram - that's old news. But it's hard to narrow down what kind of Reels to create. One of the tried and true Reels trends is simply sharing educational content about your niche or industry with your followers. Here are our top tips for making educational Reels that will help you gain views and followers. 1. Hook viewers immediately. When it comes to viral video content, you want to drop the interesting element right at the beginning and

At this point, the Canva hack of dropping your video into an iPhone frame is pretty common knowledge. It's a great way to tie together a video or design, and it immediately levels up your content to look like professional graphic design. But did you know you can get this affect for your Reels and Instagram Stories without ever leaving the app? Here's how to do it. 1. Head to the creator to start an Instagram Story. On the filters carousel, scroll all the way to the right, un

We all know that inclusivity and accessibility are important online. Adding captions to your Reels and TikToks is a great way to join in the movement towards making social media a place where everyone is welcome. But transcribing all of your videos and then creating captions with TikTok or Instagram's editing features is extremely time consuming. It's definitely time for TikTok and Instagram to add this as an automatic feature to their apps, and Instagram is slowly testing ou

Short form videos are taking over the internet. If you aren't making them, you're falling behind. TikToks can be up to 60 seconds long, and Reels can be up to 30 seconds long. Many of the most viral videos on both platforms only last about 15 seconds. So you want to make a 15 second video to post? Alright. Think of a concept, write out the shots you need to capture, pick out an outfit, put on your makeup (if it supports your brand/image online - there is no make up requiremen

Every once in a while, Instagram pulls back the curtain and gives very clear advice on how to make your content perform well with their algorithm. They often drop this info through posts on their Creators (@creators) account - give it a follow if you don’t already. Here’s a list of what Instagram suggests to do and not do to make your Reels perform well on the Reels Tab. DO Post Reels That: 1. are entertaining and fun (i.e. delights people, grabs their attention, makes them l

Maybe some people can take a great photo of themselves and write a killer caption every single day. Maybe some people can design graphics moments before posting, and still post consistently on all platforms. Maybe some people can just hit record on their iPhone and create a hilarious TikTok without any planning. We … haven’t met people like that, and we certainly don’t do that. We run too many accounts to let our content creation happen on the fly. And if you have any respons