Social media analytics is the process of understanding data from your social media platforms and using that information to direct future...

Thinking about outsourcing your social media to a digital marketing agency or independent contractor? Of course you are! Social media...

June is Pride month—celebrating love, understanding, and all things LGBTQ+. Especially over the past decade, you’ve probably noticed 4 of...

Last month, the US Surgeon General issued new advisory recommendations for teens on social media. Nearly 95% of young people ages 13-17...

Ick! That’s what the kids are using to describe something they absolutely detest. Saying, “That gives me the ick,”—yes, as a noun—is...

The data says YES. That’s right. Discounts and free shipping offers aren’t just casual perks—they can boost your sales and win over new...

Content pillars are just what they sound like—”pillars” (or topics with corresponding lists) that your business can use to create posts,...

You’ve probably heard a lot of buzz around ChatGPT not only on high school and college campuses, but also in the marketing world…That it...

It seems like nearly everyone is on social media (well, 4.9 billion of us, that is), so making a few business accounts for your brand...

TikTok—the now infamous app—initially launched back in 2016 but didn’t gain its massive following until 2020 when it hit over 2 billion...

The “Call to Action” is quite possibly the most important element of your marketing campaign. Yes, even more important than your...

Phew! These past several weeks have been a whirlwind with the highly anticipated launch of our Content Calendar Club. Don’t know what...

$16.4 billion dollars. That was the market value of influencer marketing in 2022, having nearly doubled since the start of the pandemic...

We’ve always been told that quality is more important than quantity, but in the saturated social sphere of 2023, we’re here to argue that...

The best way to be consistent on social media? Have a plan. Here’s a little metaphor … If you’re going on a roadtrip with a group of...

We’re often asked, “What’s the best social media strategy?” Without a doubt: planning ahead. Laying out a foundation of content and...

Everyone knows social media isn’t all sunshine and rainbows. The social part of it is wonderful for cultivating relationships with your...

For decades Baby Boomers, Generation X, and Millennials dominated the consumer scene. Today, a “new” generation—Gen Z—is rising in the...

With a new year comes new technology, trends, and tests in every industry. And in any field, experts must stay aware of and attuned to...

Whether a tweet, TikTok, or blog piece, content is considered to “go viral” when it rapidly gains popularity in a short span of time due...