If you're trying to grow on TikTok, getting your videos on the FYP is the only goal. Why? The FYP does a brilliant job of getting your content in front of your ideal audience. While some videos do go viral to almost all of TikTok, most go viral within a niche. This is GREAT for brands and businesses. Unlike Instagram, where you hope you're one of the chosen few who make it into the "Suggested" section of the Home page, every time you post on TikTok you have the chance to get

We're bringing you a round up of our favorite trends so far in the month of April. These trends are all easily adaptable to any niche or industry - just the way we like them. 1. Rotoscope Filter + Never Dull Gypsy in My Mind Sound Use this trend to show 2 different perspectives on something. PS - the filter automatically kicks in when you nod your head and start dancing. It doesn't do the dancing for you, as some creators have found out in a very viral way. 2. "This is perfec

Spoiler alert: if you aren't on TikTok yet, the stats TikTok recently revealed are going to convince you that it's time to start marketing on TikTok - especially if you have a product that millennials and the generations below would be interested in. TikTok was around well before the pandemic, but the pandemic exploded the app on to our global consciousness. TikTok has over 50 million daily users in the US, meaning that nearly 20% of all internet users in America log on to Ti

Reels were the biggest Instagram news of 2021. They came on the scene in August of 2020, but it was 2021 when we all saw the full power of Reels take over. Because Reels aren't just shown to accounts that follow you, but instead are suggested to users in a never ending vertical scroll feed, Reels have the potential to make your reach sky rocket. Additionally, reels are the only thing keeping Instagram relevant during the rise and reign of TikTok. We know Reels aren't going an

Reels are currently the number one method for organic growth on Instagram. We've seen our reach and our clients' reach skyrocket from implementing quality Instagram Reels strategies. Unfortunately, Instagram still isn't sharing insights for Reels, so developing an Instagram Reels strategy from scratch for a client can kind of feel like walking around in the dark. Luckily, Instagram just revealed how their Instagram Reels algorithm is ranking reels - so we have a new set of to

With Instagram's announcement that the app will no longer be a photo sharing platform, you might be stressed about how to start pumping out video content. At Media A La Carte, we're all about finding the path of least resistance to achieve your goals. Here are 3 easy Reels ideas you can create today with minimal effort, keeping you ahead of Instagram's video curve. 1. Ask a Question To Drive Engagement This one is seriously so easy. Pick a trending song or soundbite. Get dres

Last week Instagram made some major reveals about their future. The biggest and most shocking reveal was when Instagram CEO Adam Mosseri said the words "We're no longer a photo sharing app" during an Instagram Live on June 30th. WHAT?! Back in 2010 Instagram was created as a place online where you only shared photos, setting it apart from Facebook. So what does this revelation mean for the app and what sort of content will it prioritize now? And most importantly, why did Inst

Instagram became famous for filters, but TikTok is famous for its effects. Effects are used to add details to the filmography of the video. They can be as simple as filters or as complex as green screens and automatic zooms. These effects draw viewers into the video because they're much more interesting than a single angle shot. To use one of the effects in this blog, simply go to the Discover section of TikTok and type the effects below in the search bar. 1. Face Zoom This e

Have you been dabbling in TikTok but none of your videos have gained more than 50 or 60 views? It can be discouraging to create content that isn't connecting with your ideal audience. But don't get discouraged! If you're new to TikTok, you might be missing key information that will help your content's views immediately go up. We've collected 5 simple tricks to help you get more views on your TikToks. 1. Use Trending Sounds and Effects The TikTok FYP is mostly full of videos a

Have you ever been scrolling on TikTok and come across a video where the story doesn't finish or the "reveal" of a before and after is in a second video? Then you swipe to the poster's profile to see the next video ... but you can't find it anywhere. This has been frustrating TikTok users since the app's creation. Because the algorithm pushes older videos that are gaining traction again, your FYP can be showing you TikTok's from months ago - making it impossible to scroll bac

Trends tend to start on TikTok and then eventually work their way over to Instagram Reels. If you jump on a trend early on TikTok, you'll be able to repurpose that content in a couple of weeks (sometimes months, if we're being honest) on Instagram Reels when the trend makes its way to Instagram. Here are three hot trends that you should get up on your TikTok ASAP. 1. Bongola Bongo ChaChaCha This one is an easy comparison of what you expected to what you're experiencing now. M

Reels are essential for growth on Instagram - that's old news. But it's hard to narrow down what kind of Reels to create. One of the tried and true Reels trends is simply sharing educational content about your niche or industry with your followers. Here are our top tips for making educational Reels that will help you gain views and followers. 1. Hook viewers immediately. When it comes to viral video content, you want to drop the interesting element right at the beginning and

The For You Page is to TikTok as the Explore page is to Instagram. The major difference is that you land on the For You Page right when you enter the app, as opposed to clicking over to it like the Explore page on Instagram. In fact, you can even scroll the For You Page (FYP) before you even create a TikTok account. This “in your face” accessibility makes the FYP a place that any content creator wants to end up. The beauty is, you don’t need a lot of followers to be featured

We all know that inclusivity and accessibility are important online. Adding captions to your Reels and TikToks is a great way to join in the movement towards making social media a place where everyone is welcome. But transcribing all of your videos and then creating captions with TikTok or Instagram's editing features is extremely time consuming. It's definitely time for TikTok and Instagram to add this as an automatic feature to their apps, and Instagram is slowly testing ou

If you've read any of our blogs about social media management and effective content creation, you know we are big fans of scheduling content ahead of time. We use the service Planoly for most of our clients, but we've also dabbled in Later and Hootsuite. All of these services have been missing one thing - TikTok scheduling with autopost. But TikTok itself just took the lead by releasing a scheduler of their own! Now when you view TikTok on your desktop, you'll see an upload b

Short form videos are taking over the internet. If you aren't making them, you're falling behind. TikToks can be up to 60 seconds long, and Reels can be up to 30 seconds long. Many of the most viral videos on both platforms only last about 15 seconds. So you want to make a 15 second video to post? Alright. Think of a concept, write out the shots you need to capture, pick out an outfit, put on your makeup (if it supports your brand/image online - there is no make up requiremen

Every once in a while, Instagram pulls back the curtain and gives very clear advice on how to make your content perform well with their algorithm. They often drop this info through posts on their Creators (@creators) account - give it a follow if you don’t already. Here’s a list of what Instagram suggests to do and not do to make your Reels perform well on the Reels Tab. DO Post Reels That: 1. are entertaining and fun (i.e. delights people, grabs their attention, makes them l

While we think the rumors of Instagram being dead are inaccurate (ex. we’ve seen crazy growth on our account in the past couple of months), there’s no question that Instagram has an intense competitor in the extremely popular app TikTok. If you’ve scrolled through TikTok and think the app isn’t for you, maybe you should try out these tips for curating your For You Page. The reality is, if you want to stay relevant on social media, you need to be on TikTok. Both TikTok and Ins

Content creation sounds so trendy and fun. It's a very "in" career path. But here's the cold hard truth: it's really tough to keep coming up with new concepts that will connect with your audience and keep up with current trends while also staying within in your brand pillars and staying relevant with current events and pop culture, and keeping up on the best editing tools for videos and photos and - and - and ... the list goes on and on. We're here to help you out if you've f

If you work in social media, you probably already spend a ton of time on your phone. A great way to give yourself a break from your cell phone is to try and edit your videos on a computer. Whenever I create Reels or TikToks for Media A La Carte, I like to cut them together in iMovie. I feel like I can get more precise transitions, I have a bigger screen to work on, and it gives my thumbs a break. I'm going to take you through a step - by - step guide of how to edit your Reels