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IG vs. TikTok - Which platform is better for your business?
Even if you’re on all the social media apps, you’re probably going to be dedicating more time to one over the other. Instagram and TikTok...


The latest algorithm updates: IG and TikTok
It seems like every week there are new updates to the algorithms on Instagram and TikTok. What exactly is a social media algorithm? “In...


Comparing Facebook, Instagram, and TikTok for Small Business Promotion
We know you only have so much time in the day to dedicate to social media marketing. You have a business to run, after all. That’s why...


Breaking Down Instagram's Algorithm(s)
This week we’re talking Instagram algorithms—yes, algorithmS. A lot has changed since Instagram first launched in 2010, and it’s...


What Is Ephemeral Content?
ephemeral: (noun) something that lasts a very short time Short-lived content isn’t worth it in the big picture of social media marketing,...


How to Interpret TikTok's New Audience Insights for Growth
TikTok’s Audience Insights can give you a better understanding of your core customers, audience reach, and marketing strategy. The tool,...


Which Social Media Platforms Does Your Business Need?
It’s no surprise that nowadays social media is a critical component of brand management. Not only is it a means of marketing, but it also...


How to Up Your Views on TikTok
Out of all the social media platforms, TikTok probably has the most complex and curated algorithm. It’s uncanny how your “For You Page"...


Top TikTok Trends for September 2022
After an August full of "It's CORN!", it's time to catch up on what's currently trending on TikTok. These trends are all adaptable to any...


TikTok Is a Small Business Building Platform
The digital age is giving traditional advertising a run for its money. The days of cheesy TV ads are changing into more engaging...


All Video Posts on Instagram Are Now Reels
Yup. You read that headline correctly. Every video you post on Instagram will now be posted as a reel. On Thursday last week, Adam...


Top TikTok Trends for July 2022
Check out the hottest TikTok trends of July! 1. "No, thanks." You know we LOVE a Kardashian audio here at Media À La Carte. Make the...


How Duolingo's Tiktok Social Media Manager Redefined the Meaning of Brand Voice
A few months ago, I first noticed Duolingo, a language-learning website and app, on TikTok. After reading some hilarious comments the...


How to Get Your Videos on TikTok's FYP
If you're trying to grow on TikTok, getting your videos on the FYP is the only goal. Why? The FYP does a brilliant job of getting your...


Top TikTok Trends for April 2022
We're bringing you a round up of our favorite trends so far in the month of April. These trends are all easily adaptable to any niche or...


NEW Instagram Feeds Explained: What's the Difference Between Home, Following, and Favorites
On Friday, Instagram dropped some big news through their leader Adam Mosseri. Instagram has officially rolled out the new feed experience...


Top TikTok Trends for March 2022
Don't have the time to search for the best TikTok trends to adapt to your niche this month? We've got you covered. Try these out ASAP so...


TikTok Reveals Insane Stats About Sales on the App
Spoiler alert: if you aren't on TikTok yet, the stats TikTok recently revealed are going to convince you that it's time to start...


A Vertical Stories Feed is Coming to Instagram
Have you noticed anything different when you head to your Instagram Stories to start swiping? Users around the world have been met with a...


The Chronological Feed is Back on Instagram
Instagram has been teasing it for years now, and it's finally here. Instagram is rolling out the option to experience your Instagram feed...