#branding

How to Add Your Business's Branding to Instagram Stories

Showing up on your Instagram stories is essential for building trust with your customers and followers. But how do you make sure your on the fly stories (a.k.a. not graphics you designed in advance) support your branding? Everything you post to social media should be supporting the hard work you've put into your branding on your website, product labeling, graphics, etc. - you name it. We have a simple hack for getting your Instagram stories to align with your brand guidelines

Behind The Scenes of Our New Rebrand

When we first launched Media A La Carte in May of 2020, our branding served us well. Very approachable, soft millennial, feminine colors representative of us and our base; perfect for a new business. After more than a year and a half in business and some new strategic projects coming up in 2022, it was time to take our branding to the next level. Enter: the new direction of MEDIA À LA CARTE. Here was the task: we serve two different groups of people- brands in the entertainme

How to Build Your Personal Brand on Instagram

Sure - Target has clear branding. And Anthropologie, Starbucks, Zara, etc. But those are brands. HUGE businesses with specific missions. So ... how do you brand a person? It's actually simpler, (and more similar to the process big brands go through) than you think. We're breaking down why personal branding matters and how to do it. Why Does Personal Branding Matter on Instagram? Branding is all about recognition. To build a strong following, people should be able to glance at

How to Prepare Your Socials for the 2021 Holiday Shopping Season

It's that time of year again. Thanksgiving is on the way, which means Black Friday is around the corner. Now is the time to make sure you're preparing your small business's socials to be competitive in the online shopping market. We've got your guide to important dates and tasks you need to check off before the holidays hit full swing. Make Sure Your Instagram Account is Set Up For Instagram Shopping Now that Instagram allows users to purchase from businesses within the app,

Keywords for Light and Airy Instagram GIFs

Ever since we discovered that there were hidden GIFs on Instagram that were only accesible if you knew what to search for, we've been obsessed with tracking down keywords for the best GIFs. There are so many talented creators making great art on Instagram; you just have to know where to look for it. Simply type the keywords below into the search bar in the GIF section of Instagram. If you have a light and airy aesthetic on Instagram, the GIFs in this blog will be perfect addi

How to Create An Aesthetic Email Signature

Your email signature is a useful piece of social media real estate that often gets forgotten. It's a great place to reinforce your branding, and point people to your website and social profiles. We're here to teach you how to build a beautiful, functional website signature - no coding required. 1. You'll need to collect all the elements you want to have in your email signature. We suggest the following list: headshot company logo social media icons You'll want to make sure th

Level Up Your Instagram Story Aesthetic With These Filters

Sometimes you just do not want to show your face on Instagram stories, and that's okay! In fact, it's good to give people a break from selfies or talking videos all the time, and toss in some stories that show your day to day life. But we still want those stories to look on brand and have peak aesthetic. Try out these filters we've collected to turn your Story photography into something you can be proud to share. 1. FRAME Vol.2 by lenkoplii This filter takes whatever your cam

How to Create a Seamless Carousel Instagram Post with Canva

We're always trying to find the easiest ways for you to achieve current social media trends. Right now, the seamless carousel post is taking over Instagram. If you aren't a pro at Adobe Illustrator or Adobe Photoshop, you can still achieve this look with Canva, and we have the step - by - step guide. We'll break down how we made the post below. 1. Go into Canva and click "Create a design". Then choose custom dimensions. The height will always be 1080 pixels. Use this formula

What is Dark Social? (P.S. You've probably already been on it ...)

Dark social is everywhere you turn in the tech world. Before you get worried that dark social is associated with the dark web, fear not. Even with its ominous name, dark social isn't scary at all. According to Vogue Business, "Dark social is when users share content via private messaging apps or encrypted channels ... It is difficult for brands to trace traffic that comes from such social networks." So anytime you've sent a link to a funny meme or video via a text message, yo

How to Make Your IG Highlights Pop

Instagram Stories Highlights are the first impression people get when they land on your Instagram profile. Many people tap through these highlights before they scroll down to your grid. You want to make sure you that you don't make a bad first impression by curating these highlights to entice new followers or customers. Choose Categories That Draw Customers In If someone has landed on your profile, they want to learn more about you or your business. Give them want they want i

Round Up of our Fav Social Media Accounts

We want to share the love with some other accounts that create social media content we love. Adding free value to your followers is key to building community and clients on Instagram, and these accounts all excel at that. 1. Homemade Social Homemade Social is a great follow for social media tips and tricks, especially for graphic design. They also have great Reels inspo for other social media managers. 2. Nicole Lauren Media If you're looking for social media inspiration for

How to Make iPhone Mock-Ups in the Instagram App

At this point, the Canva hack of dropping your video into an iPhone frame is pretty common knowledge. It's a great way to tie together a video or design, and it immediately levels up your content to look like professional graphic design. But did you know you can get this affect for your Reels and Instagram Stories without ever leaving the app? Here's how to do it. 1. Head to the creator to start an Instagram Story. On the filters carousel, scroll all the way to the right, un

Best Captioning Apps for Reels & TikToks

We all know that inclusivity and accessibility are important online. Adding captions to your Reels and TikToks is a great way to join in the movement towards making social media a place where everyone is welcome. But transcribing all of your videos and then creating captions with TikTok or Instagram's editing features is extremely time consuming. It's definitely time for TikTok and Instagram to add this as an automatic feature to their apps, and Instagram is slowly testing ou

Why You Shouldn't Use LinkTree - Or Any Other Bio Link Tool

The most used call to action on Instagram might be “link in bio”. Instagram only allows one link to live in your bio, which means that you either constantly have to change it to match your current post, or have a link that allows users to see many different website options at once. A popular service many Instagram users choose as a solution to this problem is LinkTree. Let’s break down what LinkTree is, why you shouldn’t use it, and what you should do instead. What is LinkTre

How to Use Social Media for Your Small Business

Social media is a non negotiable for businesses, no matter the size. Our lives are online, and if you aren’t willing to meet your customers where they’re at, you’ll be missing moments of connection with your current customers and losing out on potential customers. Social media is a vast world, and if you're already running your small business, social media can feel very daunting. Here are our tips for how to get started if you don't have the budget to hire a social media mana

3 Cute Designs to Try on Your IG Stories

We're bringing you 3 cute designs you can create on your Instagram Stories from within the app that require ZERO graphic design software or skills. We think you're gonna love these. 1. Make Your New Post Float in the Clouds 1. Share a post to your story, and then search for "clouds" in GIFs. Pick a cloud GIF and use it once on either side of your post. Make sure you tap your post so it comes in front of the GIFs. 2. Select the second font. Type a period, and tap on the text e

10 Instagram Caption Prompts to Spark Creativity

Do you ever feel like you've run out of caption ideas? Especially ideas that will turn into long form captions? We've got your back. Here are 10 prompts to help you get out of your caption writing rut. All of these caption prompts can work well photos you probably already have, so you don't have to worry about a photoshoot to write these captions. 1. What was the moment you knew you wanted to start your business? This prompt is more specific than the typical "why did you star

What is Instagram's Professional Dashboard?

Instagram is pretty great at creating features that help Business/Creator accounts assess how their content is doing and help them earn money on the platform. Instagram has already rolled out Instagram Checkout, Instagram shopping on feed posts, stories, and Reels, branded content, and Instagram Live Badges to help users make money. Instagram’s Insights have been around longer than everything in the list before. But until now, all of these features have been spread out across

Why You Shouldn't Quit Even If You Aren't Gaining Followers

We get it. It can be really disappointing to consistently post quality content on social media and see very small results when it comes to your followers number. It sucks. But we’re here to tell you that quitting is not an option when it comes to the social media presence for your brand. Every post you’ve made is important and a step in the right direction. Here are some reasons you should continue focusing on your social media presence to help support your brand or business.

Keywords for Instagram GIFs that are *Aesthetic*

You all loved our post on holiday GIF keywords so much that we're back with another list of keywords to search on Instagram. This time we have a round up of words that will get you that aesthetic look you're dreaming about on your stories. Play the videos to get a view of the GIFs in action. 1. "laurajaneillustrations" These GIFs all share the same lettering and color scheme. If pink or green are in your brand colors, this keyword is perfect for you. We think this set is perf

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